1. Media publicity

With the development of social economy and changes in people’s aesthetic psychology, logo design increasingly tends to be diversified and personalized, with the application of new materials and new processes, and With the realization of digitalization and networking, logo design plays a role in publicity and brand building in a broader visual field.

2. Guarantee credibility

Brand products win credibility by quality. Trademarks are the guarantee of credibility and give people a sense of integrity. Through logos, you can identify and judge the quality of goods more quickly and accurately. Quality level.

3. Conducive to competition

An excellent logo has a distinctive personality and visual impact, is easy to identify and remember, can guide and promote consumption, and generates beautiful associations, which is beneficial to many industries. products stand out. Extended information

Logo design principles:

1. Logo design should focus on simplicity, clearness, and appeal. No matter what method you use to design your logo, you should strive for simplicity in form. The image is clear, eye-catching, and easy to recognize, understand and remember.

2. Pay attention to elegance and refinement, and comply with aesthetic principles. This is also an indispensable condition for a successful logo.

Styling beauty is the unique and pursued artistic feature of logos. The word "beauty" should be grasped when designing, so that the form of the symbol conforms to the common human perception of beauty; pay attention to points, lines, surfaces, The modeling elements of the four major categories of logo design, when used in compliance with the laws of form, can form an aesthetic that is independent of the structure of various specific things.

3. Maintain stability and consistency.

4. Logo design should pay attention to versatility.

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