Why are the signs of McDonald's and KFC conspicuous? The reason is that its red and yellow decoration color gives people strong stimulation, which is easy to arouse consumers' association, and actually achieves the ultimate goal of commercial design. Tobacco brands also need design. Because the ultimate goal of tobacco brand is to promote the completion of the consumption process, and to achieve the completion of the consumption process, we must first arouse consumers' desire for consumption, and to make consumers have the desire for consumption depends to a great extent on excellent tobacco brand design. Therefore, tobacco brand design is very important for tobacco brand marketing. Generally speaking, the main contents of tobacco brand design include: tobacco product design, tobacco brand emotional appeal design, tobacco brand trademark design and packaging design. Regarding the packaging design of tobacco brands, we will specifically elaborate in the third section of this chapter.