sieiviens is a copycat brand that imitates the "SIEMENS" logo of Siemens. In October 2020, the Fujian Provincial Higher People's Court ruled that the brand infringed the exclusive right of the registered trademark of "SIEMENS".

In October 2020, the Higher People's Court of Fujian Province sued Shenzhen Oudi Investment Co., Ltd., Fuzhou Zhongshan Siemens Electric Co., Ltd., and Zhanjiang Chikan District Haitian against Siemens AG and Siemens (China) Co., Ltd. The final judgment was made in the case of trademark infringement and unfair competition disputes between Yongming Lighting Appliances Distribution Department, Zhang and others.

The Fujian Provincial Higher People's Court determined that the above-mentioned defendant's production and sales of goods with the "SIEIVIENS" logo infringed upon Siemens' exclusive registered trademark rights for "SIEMENS" and that the defendant must stop the infringement and compensate for economic losses. , among which, Shenzhen Oudi Company and Zhang *** both paid compensation of 1.3 million yuan, and Haitian Electrical Appliance Distribution Department compensated 60,000 yuan.

The sieiviens brand infringement case began

In September 2017, the Chikan Branch of the Zhanjiang Administration for Industry and Commerce of Guangdong Province (hereinafter referred to as the Chikan Branch) filed a lawsuit against the sales representative of the Haitian Electrical Appliances Distribution Department. Investigate the situation of socket products with the "SIEIVIENS" mark. It was confirmed by the Haitian Electrical Appliance Sales Department that the above-mentioned products were purchased from Fuzhou Zhongshan Siemens Company, and were provided with special distribution authorization certificates, company brochures, brand statements and other materials.

On April 28, 2018, the Chikan Branch issued a "Notice of Order to Correct" and determined that the sales of goods with the word "SIEIVIENS" by Haitian Electrical Appliances Distribution Department constituted the sale of goods that infringed the exclusive rights of registered trademarks. behavior and ordered it to stop selling the goods involved.

It was also found that the "SIEIVIENS" logo used on the goods involved was a combination of the "SIIEIV" trademark No. 16787619 and the "IENS" trademark No. 16787675. The above two trademarks were issued in 2016 respectively. Shenzhen Oudi Company applied for registration in June and February 2017. Fuzhou Zhongshan Siemens Company was established by Zhang on June 21, 2016. Its business scope includes the design and production of household appliances, electrical equipment, and complete sets of switch equipment.

After the Chikan Branch issued the above-mentioned "Notice of Order to Correction", Siemens sued Fuzhou Zhongshan Siemens Company, Shenzhen Oudi Company, Zhang and other *** to the Intermediate People's Court of Fuzhou City, Fujian Province .

People's Daily Online--Siemens: I am SIEMENS, not SIEIVIENS!