Although it tastes very different from Coke, root beer is often compared to Coke in Taiwan. Black pine root beer, which is almost synonymous with root beer, has become one of the few carbonated drinks of the same type that cannot be beaten by Western cola. Before tea drinks became popular in Taiwan in the 1990s, black pine root beer was one of the most popular drinks among Taiwanese people. Not only that, this drink also has different legends and drinking methods. One way is to pour black pine root beer into a cup and add salt. It is said that this way of drinking can relieve fever.

Since the release of Black Pine Sarsaparilla in 1950, the word "Sarsaparilla" has been used as the brand name. When the SARS epidemic broke out in Taiwan in 2003, the English name of Hey Song Sarsaparilla was immediately changed to Hey Song Sarsaparilla, while the Chinese name remained unchanged, and this name is still used today. There is also a theory that the reason for the name change is that the Sarsaparilla English trademark rights of Black Pine Sarsaparilla were changed due to the entry of other brands into the Sarsaparilla market. Black Pine Sarsaparilla, which has sold 5.1 billion bottles in Taiwan to date, is not only a well-known flagship product of Black Pine Company, but TVB commercial short films produced to promote Black Pine Sarsaparilla are often broadcast and become the focus of Taiwanese media. . This is so. In addition to the beverage advertisements always being in line with social trends and arousing topics, the shooting techniques often have eye-catching innovations.

Black Pine Sarsaparilla advertising began in 1974 with the "Desert Shadow". Like the company's other TV commercials, almost all of them, regardless of the image or theme song, have attracted considerable attention in Taiwan. Well-known Taiwanese pop singers Zhang Yusheng (1988, Modern Heroes), Orient Express (1991, Paradise), and Zhang Yu (1994 Yantian) have also made their mark in these black pine root beer commercials. In 2004, F.I.R. Feier Band endorsed black pine root beer and composed the theme song "I Want to Fly". In 2007, Luo Zhixiang endorsed and filmed advertisements. In 2008, Mayday filmed the black pine root beer commercial. 07/05/02 China Metropolis Online News Black Pine Sarsaparilla Go Action!

2007/5/2 06:42:30 pm

Black pine root beer Go Action!

Invite Luo Zhixiang as the annual spokesperson to convey the values ??of courageously pursuing ideals

President Gao Guoqing, Life and Creative Arts Editor-in-Chief Li Liping reported in Taipei that "Black Pine Sarsaparilla" will always be with young people

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Communicate with young people through spokesperson Luo Zhixiang

Black Pine Shashi invited Luo Zhixiang to be the spokesperson this year, shoot this year's advertising video and sing advertising songs; Xiaozhu's personal characteristics and fame process, and Black Pine Sashimi’s spirit of positivity, optimism, and taking action for ideals is very consistent. Black Pine Sashimi also hopes to infect all young people with the spirit of actively pursuing their dreams through the influence of their idols!

When selecting spokespersons for Black Pine Sarsaparilla, they have always been required to have the characteristics of "sunny, energetic and inspiring". Luo Zhixiang is the spokesperson. Not only because he has the above conditions, but more importantly, Luo Zhixiang has a great influence on the young people. A few days ago, a newspaper reported that a sick child got better because of listening to his songs. It can be seen that Luo Zhixiang is not only an idol, but also has a positive image and affinity, and is an inspiring role model for young people to follow. Luo Zhixiang also believed that he was very suitable to endorse black pine root beer. He showed a proud expression and said with a smile: "I have been paying attention to it for a long time. Hey, this time I finally got it!" 』

During the two-day shooting trip, from the Kaohsiung Port Terminal to the Yantian in Tainan, the bright sunshine made the staff shout that it was too much, but Show Luo still practiced under the scorching sun energetically, asking questions Is he really not afraid of the sun? He pointed to his side playfully and said, "It's enough to have him!" 』It turned out to be black pine root beer. At the filming site, all the staff members were seen holding a can. When the director called out, everyone was busy picking up root beer and drinking it, enjoying the irreplaceable sense of pleasure. Luo Zhixiang and all the staff agreed: "Drinking root beer under the sun, there is only one word to describe it, it's great!" 』Use multiple channels of "sports marketing" and "music marketing" to reach young people