The trademark is derived from the word "Lao Fengxiang" from the brand name of Lao Fengxiang Silver Building.
Shanghai Lao Fengxiang Co., Ltd. evolved from the development of Lao Fengxiang Silver House, which was founded in 1848. The creativity of its trademark "Lao Fengxiang" also originated from the name of Lao Fengxiang Silver House. Lao Fengxiang has successively won many national honors such as China's Well-known Trademark, China's Famous Brand Product, China's Time-honored Brand, China's Business Famous Brand, and China's Business Service Famous Brand.
The craftsmanship of gold and silver products in ancient China was extensive and profound. The Tang and Qing dynasties were the two peaks of gold and silver craftsmanship. Lao Fengxiang has relatively completely absorbed the essence of traditional Chinese hand-making techniques. In 2008, "Lao Fengxiang's gold and silver craftsmanship" was listed on the national intangible cultural heritage list.
Extended information
Lao Fengxiang integrates science, industry and trade, production, supply and marketing. It has a complete industrial chain, diversified product lines, more than 3,000 sales outlets, and multiple Professional gold and jewelry processing factories, subsidiaries, Dongguan production bases, research institutes, museums, pawn shops, auction houses, etc.; sales coverage reaches more than 90% of the country.
While achieving rapid development in China, in line with the development direction of "based on Shanghai, covering the whole country, and facing the world", Lao Fengxiang has gone abroad and settled in the world's top business districts, living next to international brands.
Chinese arts and crafts master Zhang Xinyi, as the fifth generation successor of "Lao Fengxiang's gold and silver craftsmanship," led his disciples such as Shen Guoxing, Zhu Jinsong, and Wu Beiqing to create a large number of hand-me-down masterpieces for Lao Fengxiang. Bringing new life to gold and silver detailing.
Baidu Encyclopedia-Lao Fengxiang
Lao Fengxiang official website-Brand Honor