As a newbie to cross-border e-commerce on Amazon, here are some suggestions and steps:

Market research: Understand the target market and competition. Research popular products, consumer needs and buying habits, and competitor pricing and sales strategies.

Register a seller account: Register a seller account on Amazon. Follow the process to provide the required information and complete identity verification and bank account setup.

Product selection: Choose products with market demand and potential. Consider the product's uniqueness, competitiveness, and profit potential.

Supply chain management: ensuring the establishment of a reliable supply chain, including finding suitable suppliers and manufacturers and establishing stable cooperative relationships with them.

Product preparation: Standardize and package products to ensure compliance with Amazon requirements. Ensure product quality and reliability to provide a superior customer experience.

Product listing: Create a product list and upload product information, pictures and descriptions. Ensure clear and attractive product pages to drive sales.

Price and freight settings: Develop appropriate pricing strategies based on market demand, costs, and competition, and understand freight calculations and logistics services.

Promotion and advertising: Use Amazon’s promotional tools and advertising services to increase product exposure and sales. Participate in Amazon promotions and advertising programs to attract more potential customers.

Inventory Management: Regularly monitor inventory levels to ensure timely replenishment and management of inventory. Avoid overstock or out-of-stock situations.

Customer service: Provide high-quality customer service, including promptly responding to customer inquiries and complaints, and handling returns and exchanges. Build good customer relationships and reputation.

Evaluate and improve: Regularly evaluate sales and operations to understand customer feedback and market trends. Make adjustments and improve strategies based on data and feedback.

These steps are preliminary guidance. The operation of cross-border e-commerce is a complex process that requires continuous learning and adaptation. It is recommended to refer to Amazon’s seller guides and resources for more detailed and practical information.