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Does the transfer of Tmall require the transfer of the company as well?

This is certain. The transfer of an online store changes the actual controller of the store through the transfer of a company.

If the company's shareholders are not changed, transferring the online store will make the transaction unsafe. Because Tmall is bound to a company account, and the company has not changed or transferred ownership, these things are controlled by others, and the buyer does not have ownership of the store. Therefore, in order to ensure the security of the transaction, the store and company must be transferred together. Both are indispensable.