How to choose colors for e-commerce posters based on design materials?

1. Color attributes of products

Many e-commerce products have their own color attributes, such as clothing. The product itself attracts users with its appearance and practicality. Especially in terms of appearance, if clothing products cannot bring users a beautiful visual experience, it will be difficult to attract users to click and purchase.

When designing products where product appearance is the primary evaluation criterion, you can use its own color positioning to select the main color elements of e-commerce posters. For example, the product’s main color, style, main color in highlight elements, etc.

2. Product material attributes

Usually before designing an e-commerce poster, we will collect some related design materials. For example, various photos of products, picture elements related to the product, or materials surrounding the product. After collecting these materials, you can first select the main performance materials (such as pictures, patterns, etc.) needed for the design project.

If you have determined a photo in the material as the theme picture of the poster, when determining the color elements, you can use the eyedropper tool in Photoshop to draw the appropriate color from the selected material as the main color. Design color.

3. Audience positioning of the product

Each e-commerce product has its own audience, and these audiences also have different attributes. For example, different age attributes, occupational attributes, preference attributes, etc. Our primary purpose in designing e-commerce posters is also to make the products better fit the user attributes and win the favor of users.

Color is the main visual element in e-commerce advertising. If the selection can be based on the characteristics of the audience, the promotional effect of the poster will be greatly improved. For example, when designing some product posters for young audiences, choose bright and bright colors. For those who prefer a calm style, choose low-key and stable colors.

About how to choose colors for e-commerce posters based on design materials, the editor of Global Ivy will share with you here. If you have a strong interest in film and television post-production, I hope this article can help you. If you want to know more about camera techniques, post-editing methods and materials, you can click on other articles on this site to learn. What elements should the copywriting of a good e-commerce product poster have?

A good title can attract your attention, but a bad title will make people forget to read it and will skip it at a glance. Therefore, the first thing to do well in a Banner is to design thoughtful copywriting. The so-called heart-warming means to touch your soul, or to interest you, and to stimulate your desire to click.

We often see advertisements like this. The copy directly lists the products or businesses operated by the company, or it introduces the main functions of the product or service in detail like a manual. This is reasonable from an advertiser's perspective. Users need to know what features our products have so that our products and services can be remembered.

Of course, users will never buy a product just because of a few words you wrote. They will also consider factors such as price and quality. However, the mission of our Banner is to attract users to click and increase the page conversion rate. If the user is interested and clicks, you will succeed.

To put it bluntly, composition is actually the layout of the picture, and how to attract users to click under the guidance of your composition, so that users will want to understand the content. If you can achieve these, it means your composition is successful. The composition rules are divided into the following types:

① Left-right composition. This is the most common composition method, placing theme elements and main titles on the left and right.

②Centered radiating composition. This composition method centers the title text and surrounds the text with thematic elements, emphasizing the context of the title.

③Triangular composition. A common form of this composition is an inverted triangle composition, with prominent titles, a natural and stable composition, and a strong sense of space.

④ Diagonal composition. This kind of composition has a relatively balanced proportion of products, a lively and stable composition, and a strong sense of movement and space.

This type of composition is suitable for technology, automobiles, and trend themes.

When choosing to use a font, in addition to considering its legibility, more consideration is whether the font can accurately convey the unique temperament of the product. The following tells you how to choose fonts:

① Masculinity. Founder thick black, Zoku high-end black, Zaozi Gongfang version black, Monotype super rigid black, the black body feels thick and compact, quite powerful, and highly malleable, suitable for all kinds of e-commerce advertisements for big promotions.

②Literary temperament. There are many derivatives of Founder and Large Mark Song, Founder Jinglei, Founder Qing Yue Song, and Kangxi Dictionary Song, some are long, some are flat, some are fat and some are thin. The use of Song font for typesetting is both fresh and artistic.

③Femininity. Founder Lanting's ultra-thin black, Hanyi Xiuying style, the words are like the person, the characteristics of women are delicate, elegant, slender and slender. This type of font is often used in female-themed fields such as cosmetics, women's magazines, and art.

④Cultural temperament. Wang Xizhi's calligraphy fonts, Yan Zhenqing's Yan style, and calligraphy fonts have a strong sense of design and artistic expression. If used well, they are often the finishing touch. Various calligraphy fonts have their own unique and delicate characteristics. Grasping this can not only increase cultural connotation, but also bring out the temperament of the product. How to make a more eye-catching poster to promote e-commerce products?

I think you can design your own product posters through the Design Cube in WeChat

WeChat applet

, which is not only more eye-catching, but also has many styles It’s for you to choose from, it’s very simple to operate, and the posters are also very exquisite.