In 2004, he was named the first Top Ten Internet Merchants in China;
In 2005, he was awarded the Most Innovative Award for China's Top Ten Online Merchants consecutively, becoming the only one in China who was shortlisted twice. Entrepreneur of the top ten online businesses;
In 2007, He Bin was awarded the title of Elite in the Chinese Toy Industry. "Online businessman" He Bin changed the traditional transaction method of enterprises and displayed his brand to global merchants through the Internet;
From 2007 to 2010, he was named an outstanding entrepreneur in China's toy industry for four consecutive years, and won the 2011 Cultural New Zhejiang Entrepreneur Award;
In 2004, Hexin Company launched a comprehensive attack in the field of e-commerce and achieved the goal of 95% of its business coming from the Internet. In addition to online promotion, He Bin vigorously expanded sales channels. In 2005, the products directly entered terminal market stores and supermarkets under the brand image of "Wooden Wanshijia". With the increase of "Wooden Wanshijia" online stores and online and offline agents, the company's independent brand road has become wider and wider, becoming the first brand in China's wooden toy industry.
He also actively develops the combination of wooden toys with animation and early childhood education industries, integrating toys with Chinese culture and increasing the added value of the brand. Founded Stop Motion Culture in 2010, invested in the filming of 52 episodes of the puppet animation "Mumu Tribe" and many original animations to promote wooden toys, and made efforts to explore the combination of wooden toys and animation, so that culture and toys can be combined to greatly increase the number of The company led by him also focused on the design of original products while developing the cultural industry. In 2011, the Hangzhou Jiugong R&D and design team was established.
He Bin also participated in the 3rd China Wooden Toy Festival and presided over the compilation of the "History of the Development of Chinese Wooden Toy Culture". The company where he works has become a member of the National Toy Standardization Committee and participated in the preparation and formulation of the Chinese toy safety standard GB6675-2003. He takes it as his own responsibility to revitalize the traditional wooden toy industry in Yunhe, let more people understand wooden toys, understand the culture of wooden toys, understand Yunhe, and promote China's wooden toy industry to the world.
In addition, he also takes the initiative to assume social responsibility while developing his enterprise. He led the "Wood Wan Family" to establish an ecologically friendly and sustainable production method, pass the FCS Protect World Forest Certification, implement afforestation plans in wood raw material mining areas, and actively contribute to world environmental protection. He also pays attention to social welfare undertakings. Participated in the "Love Alliance" jointly planned by the China Foundation for Poverty Alleviation, donated toys to kindergartens in mountainous areas, and provided help to children in poor areas through practical actions.
With his love for the wooden toy industry and his unremitting pursuit of the brand, He Bin has given the wooden toy a different life, allowing companies to promote the development of the wooden toy industry and fulfill social responsibilities.
"Nuggets" network, aspires to become one of the top ten online merchants
Under the leadership of He Bin, Hexin Toys has achieved success in the business network, making it become KFC and HASBRO in the United States. , Melissa&Doug, TOP-TOY in Europe, Sanrio in Japan, Li&Fung in Hong Kong, Sevi in ??Italy, GOULA in Spain and other world-class large enterprises.
In 2004, at the age of 26, he ranked first in the "First China Ten" with five major criteria: the proportion of e-commerce and traditional trade volume, corporate integrity, and the influence of driving the industry to participate in e-commerce. "Big Internet Business" topped the list and won the title of "Online trading allows the company to grow rapidly". In the same year, He Bin became China's first online merchant who put his brand into C2C. In 2005, he was once again awarded the title of "The Second Top Ten Chinese Online Merchants" and won the "Most Innovative Award". According to the "Maternal and Infant Market Data Analysis Report" conducted by Taobao, which currently has the largest share of domestic online trading platforms, for the online shopping market, Yunhe's brand "Wooden Wanshijia" ranks among the top ten best-selling toy brands and the third best-selling wooden toy brand. 1, and is still on an upward trend. He Bin's efforts not only made Hexin's production and sales rank fourth in the county, but also helped and promoted the boom of e-commerce in the wooden toy industry in Yunhe County. In order to change the pattern of toy companies producing and selling by themselves and integrating the power of local brands, in March 2010, He Bin initiated the establishment of Lishui Taole E-Commerce Co., Ltd. and entered Taobao Mall. At present, *** has attracted more than 60 companies, with total sales reaching more than 10 million yuan.
After that, He Bin keenly realized that Weibo, a brand-new information exchange platform, would become a powerful promoter of enterprises' "transformation from outside to inside". He Bin registered and opened corporate Weibo, brand, etc. on portal websites such as Sina, Tencent, and NetEase. On Weibo, every employee in the company has also opened a private Weibo. Now, He Bin's personal Weibo fans alone have exceeded 400,000. With the increasing spread of online marketing effects, the sales of several online stores owned by the company are currently increasing at an average annual rate of about 50%.
"Mutual Men" form a big alliance
One hero and three gangs. On the afternoon of January 19, 2004, the Yunhe Wooden Man Youth Club was officially established. It marked the end of the era when Yunhe Toys were "enemies together" and it also marked that Yunhe Toys was about to turn a new page. It also marked that Yunhe Toys was about to turn a new page. Yunhe Toys is the beginning of the young generation playing around with the world. The Yunhe Wooden Man Youth Club was co-initiated and established by He Bin and other 9 young Yunhe Toy business owners***. It currently has 53 members. They represent the younger generation of Yunhe Toy business leaders. Rather than saying this is a non-governmental organization for learning and exchange, it is better to say it is a budding strategic alliance between Yun and toy companies.
Although the Yunhe toy industry, which has begun to take shape, has certain cluster advantages and has mastered certain market channels, the disadvantages of corporate product brands and management models have restricted the development of the Yunhe toy industry. . Facing increasingly fierce domestic and foreign market competition, Yunhe’s second venture in the toy industry is imminent. The establishment of the "Yunhe Wooden Man Youth Club" that has been brewing for half a year cannot but be said to have brought new hope to the Yunhe toy industry. In 2009, combined with the domestic early childhood education reform and the untapped status of the wooden toy teaching aids market, under the guidance of the Yunhe County Government, He Bin integrated 11 other companies and registered Zhejiang Yunhe Educational Toy Technology Co., Ltd. The Teaching Instrument Research Institute of the Ministry of Education and the Zhejiang "Early Childhood Education" magazine carried out research to develop educational and entertaining wooden toy teaching aids, and included them in the national and provincial educational equipment catalogs. At present, the first batch of products developed have been certified by the Ministry of Education and put on the market.
History of Wooden Toy Painting--A Historical Review
In November 2007, the gongs and drums of the 3rd China Wooden Toy Festival once again sounded in the wooden toy castle of Yunhe. One of the highlights of the exhibition is the large-scale photo exhibition - "History of the Development of Chinese Wooden Toy Culture", which is chiefly planned by He Bin. The development history is divided into the origins of wooden toys, leadership care, entrepreneurial figures, marketing, mechanism models, and process equipment. , product research and development, cultural support, industry extension and other 9 parts. It shows the process of Yun and wooden toys from scratch, from small to large, from simple to complex, from small to large scale and to the world. Each part closely revolves around the development of clouds and wooden toys. Each chapter truly and vividly records the hardships and joys of toy people on the road to entrepreneurship.
This toy history, He Bin lasted more than 3 months from planning, compilation to exhibition. For the first time, He Bin introduced Yunhe wooden toy culture systematically and in detail, further enhancing Yunhe’s urban culture. Taste, let more people understand the culture and development history of Chinese wooden toys.
"Hand in hand" animation increases brand added value
How to combine toys and culture? This is a question that He Bin has been thinking about for a long time.
At present, the animation industry in Europe, the United States, and Japan is developing rapidly. He Bin saw the future development prospects of wooden toys from the reality of animation development in developed countries. He believed that the reason why the animation industry can achieve market success lies in the unique market operation model and development path of the animation industry. Chinese toy companies are transforming from "processing with supplied materials" to "independent innovation" and need to find a combination point that is most conducive to increasing the added value of toy brands. In He Bin's eyes, animation is undoubtedly the best choice.
Since 2005, He Bin has signed a cooperation agreement with Shanghai Art Film Studio and developed a series of wooden toy products based on animated characters such as Calabash Brothers and Malanhua. In 2008, He Bin cooperated with CCTV Children's Channel to shoot 52 episodes of the promotional video "Olympic Tips". In that year, the "Olympic Tips" product developed by the company won the gold medal in the Toy Creation "Star" Competition sponsored by the China Toy Association. The sales performance is obvious, and it has successfully explored a path for positive interaction between toy products and animation, film and television works.
In 2010, after He Bin tasted the fruits of animation, he decided to start his own company. He established Dingge Cultural Creative Co., Ltd. in Hangzhou to organize the filming of cartoons using toy puppets as props. One of the short works produced that year was Won the Japan TBS Outstanding Work Award and the Zhejiang Peony TV Short Film Second Prize. Then a 52-episode original animation "Mumu Tribe" was included in the 2010 Zhejiang Province Quality Cultural Project.
Casting brands turns "made in China" into "created" in China
"If a toy company does not have its own brand, it will be a dead end." He Bin believes that Yunhe Wooden has always been Toys play the role of OEM. Not only does the autonomy rest in the hands of others, but the profits are also getting thinner. After years of brand cultivation, Hexin’s “Bihao” trademark has become a well-known trademark in China, filling the gap in domestic wooden toys that do not have a well-known trademark in China. In just five years, the “Bihao” trademark has become a famous trademark in Lishui City. Three major leaps forward in becoming a famous trademark in Zhejiang Province and a well-known trademark in China. At the same time, Hexin Company has applied for overseas trademark registration in more than 40 countries around the world, including the United States, Russia, Germany, Japan, and South Korea. The "Bihao" series of independently developed products have become popular around the world and become a symbol of "Cloud Manufacturing" Gold business card.
Beginning in 2004, He Bin turned most of his energy to independent research and development, ending the history of Yunhe wooden toys being all OEM-produced. Now, He Bin's "Bihao" series of toy products are spread all over the country. It has set up more than 200 counters in large and medium-sized cities, has 22 directly-operated stores, and more than 500 franchisees. "Wooden Wan Shijia" branches are blooming everywhere, and independent Branded products account for more than 50% of Hexin's sales, and Hexin Toys has become the leader in China's wooden toy industry.