First, the avatar is best to focus on a person. If it is an individual, it is best to use a frontal selfie or a frontal full-body photo as the avatar.

Second, the avatar is the most important. It is best to focus on the brand image, which is the company’s Douyin account. It is best to use the company’s trademark pattern or brand name as the avatar.

Thirdly, the avatar must make people feel good and make people remember the special thing. For potential fans, if they are disgusted at first sight when they see the avatar, they are likely to refuse to follow.

Fourthly, it must be in line with your own positioning style, whether you use your own real photo as the avatar, or Use other photos, the most important thing is style;