"Ice Dun Dun" will officially enter the meta-universe.
Recently, with the Beijing Winter Olympics in full swing, the Winter Olympics mascot "Ice Dun Dun" was also caught on fire. Yuanlong Yatu (2878.SZ), a licensed manufacturer and retailer of the Winter Olympics, has benefited from it.
Yuanlong Yatu revealed that the company is the first member of the Meta-Universe Industry Committee of China Mobile Communications Federation, and will enter the Meta-Universe and launch digital gifts, and is applying for the registration of a number of trademarks related to the Meta-Universe. The related Meta-Universe intellectual property rights have been approved by China National Intellectual Property Administration and formally entered the stage of legal review.
It is understood that Yuanlong Yatu is a company that provides integrated marketing services for Fortune 5 companies and well-known domestic enterprises, focusing on creative design and supply of gifts, digital marketing and new media marketing, and is a licensed manufacturer and retailer of Beijing Winter Olympics.
To provide licensed souvenirs for Beijing Winter Olympics and Paralympic Winter Games, with the authorization of licensed retailers and licensed manufacturers of badges, key chains and other non-precious metal products, plush and toys of various materials, precious metal products and other categories.
However, Yuan Longyatu also said that the company is now in the stage of discussing the layout of the Metauniverse, and the company will pay close attention to the application of science and technology in the Metauniverse and its broad commercial potential, and match the R&D investment related to the Metauniverse in combination with the company's business, market demand and industrial trends.
In the future, we will actively explore the commercialization path of the Meta-Universe in the field of gifts and gifts, grasp the entrance of the scene content in the Meta-Universe ecology, and continuously improve the market space and profitability around the market demand such as virtual marketing scenes, user interaction methods and effective corporate endorsement.
design concept
the ice pier is designed and created based on the giant panda, which combines the image of the giant panda with the ice crystal shell, reflecting the characteristics of ice and snow movement in winter. The panda's head is decorated with colorful halo, which is inspired by the national speed skating hall of Beijing Winter Olympics-"Ice Ribbon". The flowing bright color lines symbolize the track of ice and snow sports and 5G high technology.
the shape of the head shell is taken from the snow sports helmet. The overall image of the panda resembles an astronaut, and it is an expert in ice and snow sports from the future, which symbolizes the perfect combination of modern technology and ice and snow sports.
The design of "Bingdundun" combines the image of China's "national treasure" giant panda with the ice crystal shell, which embodies the characteristics of winter ice and snow sports and modern technology. It combines liveliness with honesty, making people feel purity and strength, symbolizing the tenacious will and inspiring Olympic spirit of Winter Olympics athletes, and embodying the values of the times such as embracing innovation and the future.