It’s true, this is an event of Red Bull Beverage, but the chance of winning is very low. If you win, it’s just insurance, not cash. Red Bull is a big brand, so it’s true that their insurance is important, but the chance is so low that you basically can’t win.

Red Bull functional drink originated in Thailand and was founded by Tencel Group[9]. In December 1995, Mr. Yan Bin, chairman of Reignwood Group, introduced Red Bull from Thailand to China [15]. With its status and advantages as the "first entrant in the functional beverage market", Red Bull beverage quickly opened up the Chinese market and gradually developed into the Chinese beverage industry. 's leading brand.

Brand History

"Red Bull" is one of the first and most well-known energy drinks in the world. In the 1970s, the factory of Xu Shubiao, the founder of Red Bull beverage, developed a "nourishing drink" containing water, sugar, caffeine, vitamin B and other ingredients, and named it "Red Bull". Red Bull has been widely loved by Thai consumers since its launch by helping consumers stay awake and energetic during long hours of work or driving. [4][28] In the early 1990s, Xu Shubiao, whose ancestral home was in Hainan, wanted to build a factory in China alone and tried to name RedBull "RedBull" to enter the Chinese market. However, he failed due to various objective factors. Red Bull Beverage did not really enter China until it met Yan Bin, the founder of Reignwood Group. [38] The two hit it off immediately. Based on the tacit understanding of the first generation of entrepreneurs of China Red Bull, Yan Bin proposed a famous sentence in the history of China Red Bull advertising: "When Red Bull comes to China, it means 'repay'!" [38] China Red Bull introduced state-owned enterprises and signed a "50-year Agreement". After establishing Shenzhen Red Bull (the predecessor of China Red Bull) at the end of 1995, it established a number of provincial offices and launched an advertising and public relations bombing campaign. This was a brave attempt. [38] Before the Chengdu Spring Food and Drinks Fair in March 1996, the Red Bull that was being tested in China was an imported drink, and its taste, formula, and packaging were all very different from what we have now. Under the leadership of Yan Bin, China Red Bull established a number of outdoor brands in the core areas of Shenzhen, which attracted widespread attention. It invested hundreds of millions of yuan in advertising in the 1996 Spring Festival Gala, held brand strategy seminars, etc., telling the Chinese people that "Red Bull is coming to China." In March 1996, China Red Bull won the naming rights for the opening ceremony of the Spring Food and Drinks Fair, held a "Red Bull Night" reception, invited popular celebrities and distinguished guests from all walks of life, and met many powerful merchants across the country. [38] Based on the "50-year agreement", China Red Bull invited two state-owned enterprises at the time to take shares, and Red Bull Vitamin Functional Drink finally obtained a pass for legal production in the country. In this process, the health of Chinese people and the safety of beverages are put first. Yan Bin organized relevant department heads and industry experts to hold product inspection and technical demonstration meetings many times, and adjusted the formula of Red Bull beverage. Finally, the formula and content of the "vitamin functional drink" applied by "China National Food Industry Corporation" was approved. Only then can Red Bull products be legally produced and sold in the Chinese market. [38] With the international success of Red Bull, Mr. Xu Shubiao decided to introduce Red Bull to China in order to repay his hometown. In 1993, Mr. Xu Shubiao established Hainan Red Bull Beverage Co., Ltd. in Hainan, where his ancestral home is, and Red Bull entered China. In 1995, Mr. Xu Shubiao and his family established Red Bull Vitamin Drink Co., Ltd. (joint venture) with other shareholders. In September 2018, the joint venture's operating period expired. In 2019, Tencel Group joined hands with local partners Guangzhou Yao Energy Beverage Company and Pusheng Food Sales Co., Ltd. to launch two products, Red Bull_Annaiji Beverage and Red Bull_Vitamin Flavored Beverage, in the domestic market.