Brands of down jackets

Brands of down jackets. In winter, when the weather gets colder, jackets become a must-have item for girls. Whether they are cute girls or girls with personality, they are indispensable. A suitable jacket, then a down jacket is the first choice. I will share the brands of down jackets below. Down jacket brand 1

1. Bosideng-Bingjie official flagship store (China's famous trademark, Chinese famous brand, top ten down jacket brands, Shanghai Bosideng International Clothing Co., Ltd.) In the past 30 years of development, Bosideng Company relies on Independent innovation has paved a successful path for private enterprises to implement famous brand strategies. Since 2007, Bosideng has been recognized as the only "world-famous brand" in China's apparel industry by the General Administration of Quality Supervision, Inspection and Quarantine. The experience of Gao Dekang, chairman of the board of directors of Bosideng International Holdings Co., Ltd. lies in two points. First, big brands must be combined with "innovation". Bingjie down jacket fashion brand "Offside" seizes the down jacket market.

2. Eral official flagship store (Chinese famous brand, top ten down jacket brands, famous trademark of Zhejiang Province, Eral Group Co., Ltd.) In 2009, we saw Xia Yu, Yuan Quan, a rare golden couple in the film and television industry, both endorses a down jacket brand - Ailai, which has set off the "Ailai trend" of fashionable down jackets this winter. As the banner of Chinese down jacket fashion, the "Ai Lai Yi" brand's promise is "Fashion is up to me!"

3. Yalu Down Jacket (started in 1972, a famous Chinese brand, one of the top ten down jacket brands, and relatively influential in the industry Li Brand, Yalu Group) In recent years, the competition in my country's down jacket market has been fierce. It is not an exaggeration to describe it as "the princes are rising and the heroes are vying for hegemony". The reason for this situation is mainly that everyone has taken a fancy to the huge market development space in the field of cold-proof clothing. Yalu Group has never given up on developing and cultivating the rural market. The successive implementation of the Hundred Cities Thousand Stores Project, the 3510 Project, the Thousand Cities Thousand Stores Project and the specific terminal strategy of opening Yalu stores in key towns and villages have laid a solid foundation for Yalu to open up the rural market.

4. YaYa down jacket official flagship store (China Famous Trademark, China Famous Trademark, Top Ten Down Jacket Brands, Jiangxi *** Qingya Ya Group Co., Ltd.) "YaYa" is the second store of restorative development in recent years. The trick is to segment the market. "Li Xiaogang explained that in the past, the down jackets produced and sold to the south and the north were the same in terms of down weight and style design. Now Yaya develops different products based on the actual climate differences between the north and south and east and west of my country. Based on this, YaYa reduced the amount of down in the down jacket products in the southern market to make the clothing look less bulky. In this way, without much change in price, it not only satisfied the needs of consumers, opened up the southern market, but also reduced the price of the product. cost.

5. YABAO YBB (Harbin YABAO Down Clothing Co., Ltd., a large down jacket enterprise in Northeast China since 1997) YABAO brand fashion down jackets strive to be unique and unique in the fiercely competitive clothing market. Different styles, bold and avant-garde design concepts, excellent production, reasonable price strategies and guaranteed after-sales service system win the market. With the product development concept of "keeping up with technological progress, driving fashion trends, and never lagging behind" and the service concept of "paying attention to customers and understanding customers", based on the analysis of the psychology of consumers aged 16-35, we have formulated a concept with nature as the main body. Brand style, advocates a free and unique brand culture, fully embodies the cultural characteristics of "sound and color"!

6. Xuezhongfei (Chinese famous brand, Jiangsu Xuezhongfei Clothing Co., Ltd.) As the leader in cold-weather clothing in China, Bosideng Company continues to pioneer and innovate. Its leading product "Bosideng" down jacket has been far ahead in national sales for six consecutive years. Its second brand "Snow Zhongfei" down jacket ranked second in national sales in 2000, occupying the top spot. It accounts for half of China’s cold-weather clothing market. Facing the trend of green consumption, Bosideng took the lead in passing the ISO14001 environmental system certification and green mark product certification, making the production environment and products comply with environmental protection requirements, achieving the "double green" of the factory environment and products, and gaining access to the international market. pass.

7. Sharon official flagship store (top ten brands of down jackets, the leader in the US-owned down clothing industry, Sharon International Fashion (Beijing) Co., Ltd.) "Sharon" has faced brand challenges since entering the Chinese market As the competition becomes increasingly fierce, "Xuelun" has not only been fully recognized by the market, but also stands out in the same industry with its fashionable appearance and excellent quality. It has ranked first in the sales evaluation of many large shopping malls. At the same time, it has an impressive reputation. For eight consecutive years (1997-2004), it has been rated as "the top ten best-selling brands in China's down jacket industry". Down jacket brands 2

Mainstream down jacket brands abroad: Patagonia, Archaeopteryx, Canada Goose, Mammoth, Montclair, Shanhao, Marmot, Desante, Montbell, North Face, Columbia, Rab, Outdoor Research, Decathlon, Camel, guess, Adidas, Uniqlo, Big Mouth Monkey, etc.

Mainstream down jacket brands in China: Bosideng, Xuezhongfei, Junyu, Kailer Stone, Black Ice, Peacebird, YaYa, La Chapelle, HLA, Hongdou, Septwolves, Handu Clothing House, Mark Huafei , Metersbonwe, Eveli, Semir, Ai Lai Yi, Inman, libetter, gxg,, Luo Meng, Tangshi, 361 degrees, Govan, Sancai, prich, Yalu, etc.

2. Factors affecting the quality of down jackets

Whether a down jacket is good or not mainly depends on its warmth, especially in such a cold winter. The warmth includes the type of down jacket filling and the down content. , filling amount and fluffiness. Of course, the down jacket’s windproof, waterproof performance, anti-drilling performance, brand awareness, comfort and appearance design also need to be considered. There are several factors that affect the warmth retention of down jackets:

Down jacket fillings: generally goose down and duck down. The warmth retention of goose down is slightly higher than that of duck down.

Down content: refers to the percentage of down and velvet content in feathers and down. Simply put, it is the proportion of down and feathers. National standards stipulate that the down content should not be less than 50%, but generally the down content of down jackets is around 80%, and can reach a maximum of around 95%. In theory, the higher the better. The higher the velvet content of a down jacket, the lighter it is and the better its warmth retention properties.

Down filling amount: Down feathers account for the total weight of the down jacket. The higher the down filling amount, the better the thermal insulation performance. For every 5g increase in down filling amount, the thermal insulation temperature increases by 1°C. In the south, it is about 150g. In the north, it is best to have more than 200g. If it is outdoors below zero, it is best to have more than 250g. In Beijing's weather of minus 19 degrees, my 250-fill down jacket froze into popsicles when I went out.

Fill power: the volume occupied by a certain amount of down feathers under a specified pressure. Simply put, it is the elasticity of feather down. The fill power of goose down is higher than that of duck down. The higher the down content, the higher the fill power. Will also increase, the better the thermal insulation performance, 600 fill power can basically meet the cold protection requirements, the higher the fill power, the higher the warmth retention, and the lighter it is. Down jacket brands 3

1. Marena Company name: Hangzhou Xiaoshan Hongtai Down Products Co., Ltd.

The company has domestically advanced feather washing equipment and testing instruments, and produces down and down jackets. , high quality and good quality. In 2004, it obtained Global Market International Certification and Alibaba International Certification. Products are exported to dozens of countries and regions such as Japan, the United States, Russia, Italy, France, Germany, and Norway. In addition, the company set up a product research and development department in Hong Kong in 2008, and hired senior European designers with high salaries to develop and design products specifically for Hongtai Group. It develops more than 500 styles every year, and the products are deeply favored by customers.

2. Moncler Company name: Meng Lai (Shanghai) Trading Co., Ltd.

MONCLER down jacket: French luxury down jacket brand, MONCLER down jacket: Moncler, known internationally as the King of Feathers Known for its exquisite and high-end down jackets. MONCLER down jacket, as the world's top down jacket brand, has always been the favorite of some stars and celebrities. As the world's top down jacket brand, MONCLER has always been the favorite of some stars and celebrities. The brand was founded in 1952. Officially entered the Chinese market in 2009. In 2009, Moncler opened its first flagship store in mainland China in Shanghai, officially entering the Chinese market.

3. ODIMA Company name: Hangzhou Jinzifeng Clothing Co., Ltd.

Hangzhou Jinzifeng Clothing Co., Ltd. was established in 2018 and is headquartered in China Down Xiaoshan, the capital of China and a holy place for tide watching, is a down products enterprise integrating development, production and sales after years of development. It mainly focuses on fashionable down jackets and fashionable fur clothing, and enjoys high visibility and reputation in the industry. In recent years, through the improvement of scale, the company has included the research and development of fashionable women's clothing products into its long-term production planning.

4. LOOR Company name: Haining Yanran Trading Co., Ltd.

Haining Yanran Trading Co., Ltd. is mainly engaged in leather clothing, fur clothing, etc. The company adheres to the business philosophy of "customer first, forge ahead" and adheres to the principle of "customer first" to provide quality services to our customers.

5. SALCO company name: Beijing Shangke Century Clothing Co., Ltd.

SALCO company was established in 2003. It is a large-scale foreign trade clothing enterprise integrating design, production and sales. We produce women's down jackets, cotton jackets, windbreakers, as well as furs and Nikes. Through the efforts of all employees of the company, a diversified and three-dimensional sales network has been established in just a few years, making the products popular in Russia and other European countries.

6. VIVACANA, VILLICANA (Willicana) Company name: Beijing VILLICANA International Clothing Co., Ltd.

VIVACANA is committed to the careful operation of international first-line brands and focuses on modern fashion information Dejin accurately grasps the effective combination with traditional industries, uses exquisite tailoring technology, novel design styles, and European-style styles to interpret the charm of modern fashion elites. The product style focuses on fashion, comfort, taste and individuality, and the market is dominated by down jackets, windbreakers, jackets and other products. They are mainly sold to many countries such as Russia and Italy, and have also established cooperative relationships with many clothing companies in Europe.