At present, in the international environment, with the continuous improvement of the value of intangible assets of enterprises, the importance of intellectual property rights has been continuously improved, intellectual property rights are everywhere, and various intellectual property agencies have mushroomed in people's field of vision.

However, many agencies are unprofessional or even informal. Instead, they "confuse" customers with the promise of low price, all-inclusive and 100% approval in order to obtain more enterprise trademark patent agency rights. Especially for foreign trademark registration with long time period and many registration links, it is easy to delay the enterprise's trademark registration opportunities and cause damage to the enterprise's interests because of the unprofessional and irresponsible agency. This requires our business leaders to polish their eyes, recognize the professional level and industry characteristics of trademark agencies, and choose the right trademark agency correctly. Do you know which one is good for international trademark registration?

The following is an objective analysis from three aspects for your reference.

Which international trademark is better for trademark registration? First, judge whether the intellectual property agency is the best choice (please consider the following "hard indicators" comprehensively):

Whether 1. is the filing institution of the State Trademark Office. This is one of the prerequisites to measure whether a company is formal or not.

Inquiry method: directly enter the short name or full name of the company to see if it is displayed in official website, and then you can determine whether it is a filing unit.

Second, whether the agent's own brand trademark has been registered. If you can't register your own trademark, it means that the brand awareness and trademark registration pass rate of the agency are relatively weak. How can you register a trademark for a customer? )

Inspection method: directly check whether there is a trademark certificate of the brand, or directly inquire in official website of the General Administration of Trademarks.

3. Whether the company has been established and operated for more than 5 years. This is related to the risk of bankruptcy. Since the service cycle of a trademark is generally 1-3 years, while the registration cycle of many foreign trademarks is more than 3 years, the agency needs to ensure long-term follow-up service after receiving the money, so the establishment time is an important indicator of service stability and professionalism. Many poorly managed companies in the trademark industry usually choose to close their companies to avoid their responsibilities because there are too many problems accumulated after three years, so they choose to register professional trademarks for more than three years.

Inspection method: very simple. Look at the registration time on the original business license, or look for the company brand name in Baidu search, and then look at the report information after 10 page, such as entering intellectual property rights in Baidu, or looking for the establishment time in official website, the local market supervision administration.

That's all I know about trademark registration and international trademark registration. I am willing to help you.