It’s BOY LONDON

The eye-catching eagle logo. Does the black background remind you of the German Nazi symbol? Coupled with the big letters BOY, this is the logo of BOY LONDON, the originator of British fashion brands. Founded in the UK in 1977, BOY LONDON rose to prominence in the 1980s, and the rebellious BOY LONDON became popular all over the world. Dark, metallic, decadent elements combined with wide tailoring have become the iconic clothing of rebellious youth and are also loved by many European and American stars. Currently, BOY LONDON clothes on the market can be divided into three types: British BOY LONDON London boys, Korean BOY LONDON KOREA and various types of imitation goods. And the above three products are all made in China.

When the British fashion brand BOY LONDON became popular all over the world, the Korean BOSUNG company registered the BOY LONDON logo in South Korea in 1995. It imitated the British BOY LONDON and added Korean people's dressing preferences. Color applications and styles more suitable for Asians have even led to the development of a children's clothing line, as well as lower civilian prices, making it quickly popular in South Korea. Korean BOY LONDON also vigorously sponsors domestic stars. First-line Korean stars such as Girls’ Generation and Big Bang have appeared wearing Korean BOY LONDON, making Korean BOY LONDON become popular in China with the Korean Wave. However, due to trademark disputes, most countries such as the United Kingdom and Japan have banned the sale of Korean BOY LONDON. Korean BOY LONDON can only be popular in areas with unclear copyright awareness like China. It can be said that the authentic BOY LONDON is a British brand, while the Korean BOY LONDON is a copycat, but it has gradually become popular due to low prices and vigorous publicity.