Class 35 trademarks can dismantle other people's signboards. Class 35 trademark holders can claim trademark rights. That is, it is forbidden for others to use the same or similar logo as the 35 kinds of trademarks in sales or advertising activities. The most typical case is that in 214, Alibaba registered the Double Eleven trademark in 35 categories, prohibiting other e-commerce companies from using the Double Eleven in advertising, which led to the words "11.11" that everyone later saw on non-Alibaba platforms.