Apple sued a start-up company, accusing the other party's pear-shaped logo infringing on its trademark rights. The defendant startup company has reached a settlement with Apple and will modify the pear-shaped trademark. Apple and prepear have reached a settlement on the pear trademark case. Prepear's co-founder and chief operating officer Mason said the company is pleased with the settlement plan and will make minor changes to the pear-shaped logo in the coming weeks. prepear has adjusted the pear leaf pattern in its trademark to make it significantly different from the Apple trademark. The new design will be used for the company logo and software icons. Apple said its pear-shaped logo would dilute the distinctiveness of the Apple logo and make it difficult for consumers to distinguish the prepear from Apple's products and services.

Most netizens do not accept Apple’s comments. Some netizens bluntly said that Apple’s move is tantamount to bullying startups. Some netizens also pointed out that this is obviously a completely different result. Is the apple a symbol of the fruit market? The positioning and business of the two companies are also very different. Unlike Apple, which is a high-tech company, Prepear is an app developer focused on recipes and meal planning and has a hollow pear-shaped logo. Apple is a high-tech company whose trademark is the bitten apple. In terms of popularity, Apple is naturally more popular. But in fact, there is not much comparison between the two. Aside from the fact that both markers are outcomes, they are not very highly correlated.

Regarding Apple’s lawsuit, the person in charge of Prepear said that this was a major blow to Prepear, but Apple chose to retain the logo. At the time, the company was still petitioning online. Before the attack, Apple opposed dozens of other trademark applications filed by small businesses with fruit-related logos. Many similar trademark applications have been amended or abandoned. Being legally attacked by one of the largest companies in the world is a very scary experience. We did nothing wrong and we understand why most companies just give in and change their trademarks.

Apple sued the developer because it believed similar trademarks were harmful to the brand. Inevitable is bullying. Apple has opposed the fruit logo trademarks of 10 small companies. Many similar trademark applications have been amended or abandoned. prepear is unwilling to give up its logo. The company has listed change.org and Apple has launched a petition in the hope of convincing Apple to drop the lawsuit. But prepear is in the minority, and most small businesses cannot afford tens of thousands of dollars in legal fees to fight Apple. Apple's lawsuit sparked a heated debate online because pears and apples are completely different fruits. Prepear said the lawsuit accuses Apple of bullying the tech giant's startups and even launched an online petition to win support for itself.