Trademark registration is the legal procedure for obtaining the exclusive right to use a trademark. In order to obtain the exclusive right to use a trademark, the user of a trademark submits a registration application to the trademark authority for the trademark he or she intends to use in accordance with the conditions, principles and procedures stipulated in the law, and the trademark will be registered after review by the trademark authority. Trademark registration includes commodity trademarks, service marks, collective marks, and certification marks.

In countries that implement a trademark registration system, after a trademark is successfully registered, the registrant has the exclusive right to use the registered trademark and excludes others from using the same or similar trademark on the same or similar goods. Trademark prohibition rights.

Trademark authorization, also known as trademark license, means that the trademark registrant authorizes others to use its registered trademark by signing a trademark use authorization contract. The authorized person engages in business activities (usually producing and selling certain products or providing certain services) as stipulated in the contract, and pays corresponding fees - royalties - to the authorized person; at the same time, the authorized person provides personnel training, organizational design, and operation management. Guidance and assistance in other aspects.

The "Trademark Law" stipulates: The licensor shall supervise the quality of the goods used by the licensee to use its registered trademark; the licensee shall ensure the quality of the goods using the registered trademark; if the registered trademark of others is used with permission, the licensee must Mark the name of the licensee and the origin of the goods on the goods using the registered trademark.