Taobao is currently the largest e-commerce platform in China, with countless merchants. Taobao has been constantly standardizing the rules of the platform, protecting the intellectual property rights of merchants and preventing the intellectual property rights of merchants from being infringed. However, this process has also caused many accidental injuries, and businesses need to prove their complaints.

In the face of complaints, first judge for yourself whether it is an infringement problem. If it does exist, it is suggested to delete the baby or settle it through negotiation. Some sellers complain that they just want some compensation or want you to buy goods from them.

If you can't judge whether there is infringement, then I suggest you consult a professional intellectual property agency.

The third situation is that you clearly know that there is no infringement, and the other party complains through some ambiguous evidence, and Taobao officials give a judgment without special understanding. Therefore, in the face of this situation, we should calmly and actively respond. There are usually three opportunities to appeal. It is not recommended that you blindly collect some information and upload your complaint. It is also suggested to consult a professional intellectual property organization with e-commerce infringement complaint business to get better suggestions or solutions.