Yonghe Soybean Milk generally refers to the breakfast shop selling soybean milk in Section 2, Qiaotou Yonghe Road, Zhongzheng Bridge, Yonghe City, Taipei County, Taiwan. Around 1950, it was first started to operate by two Shandong veterans. The famous one is "World Soy Milk" in Zhongzheng Qiaotou.
The Yonghe Soybean Milk trend started when the Chinese Little League team performed well at the World Little League Championships in Williamsport, USA, which led to the popularity of watching baseball games. Due to the time difference, it was often close to early morning after watching the baseball games. , and the first breakfast restaurant to open was Yonghe Soy Milk. People gradually became accustomed to eating Yonghe Soy Milk after watching baseball games.
The trademark rights of Yonghe Soybean Milk
In 1985, Lin Bingsheng, who was engaged in the intermediary industry at the time, applied for trademark registration to the Bureau of Standards and Inspection of the Ministry of Economic Affairs, registered Yonghe Soybean Milk as a trademark, and registered it in Taipei City. Lin District established the "Yonghe Soy Milk Store" and established Hongqi Food Company to mechanize the mass production of soy milk and provide concentrated soy milk for sale to breakfast shops, bakeries, schools, supermarkets, etc. It can be turned into soy milk by simply adding water to dilute it, greatly reducing the need for boiling. Soy milk takes time and labor. In 1999, Lin Bingsheng's younger brother Lin Jianxiong promoted "Yonghe Soybean Milk" to mainland China, and the first Yonghe Soybean Milk store opened in Pudong, Shanghai.
Yonghe King Yonghe King was founded on December 12, 1995. As of August 2005, Yonghe King has more than 90 offices in Shanghai, Beijing, Shenzhen, Wuhan, Hangzhou, Qingdao, Suzhou and other places. It is a famous Chinese fast food brand in China.
In February 2004, Yonghe King successfully merged with the Philippine fast food giant Jollibee Restaurant Group. Yonghe King will leverage the Jollibee Group's more than 25 years of successful experience in the fast food industry to strive to become the number one brand of Chinese fast food and provide customers with delicious and valuable products.
Jollibee Restaurant was founded in 1970 by Mr. Tony Tan Caktiong, a Filipino overseas Chinese. Today, it has developed into the largest fast food chain group in the Philippines. Currently, Jollibee Group owns Jollibee (Western-style fast food), Chowking (Chinese-style fast food), Greenwich (operating pizza and various Italian pastas), Delifrance (French bread and coffee), Yonghe King King (Chinese fast food) and many other catering brands, with more than 1,192 restaurants around the world, is the first catering company in the Philippines to be listed, and has been rated as the best company in the Philippines for six consecutive years.
The chairman of the group, Mr. Chen Jue Zhong, also won the Philippines' Most Outstanding Entrepreneur Award from ERNST & YOUNG in 2003 for his outstanding achievements, and represented the Philippines in the World Entrepreneur Competition in Monaco in 2004. , surpassing 31 other entrepreneurs from around the world who participated in the finals and won this most prestigious first prize.