There is a small supermarket in a remote village in Henan. Its name happens to contain the three words "Ren Ren Le", and these three words are the trademark names of a well-known supermarket brand. After being sued for tens of thousands of dollars in compensation, the supermarket owner said that the supermarket purchased the goods from others and the signboard had never been replaced. Although the supermarket existed long before the Renrenle trademark was registered, the supermarket did not register its own trademark. After being asked to take down the sign, the boss expressed helplessness because the supermarket had used this sign for 10 years. I think people who live in small villages give supermarket names more casually. The signboard used by the boss was left by the previous boss, and they did not promote "Renrenle" as a brand. They did not even know that it had been registered. In fact, There is no trademark infringement.

From a legal perspective, do rural stores commit infringement?

Although the owner of a small rural supermarket said that he did not know that the three words "Renrenle" had been registered as a trademark. Renrenle is headquartered in Shenzhen, which is too far away from where he lives. After the registration, the other party did not Notify her. The supermarket owner said that he had two children to support, and the other party's claim of tens of thousands of dollars was too much for him. The lawyer said that if the supermarket owner could provide evidence that the supermarket existed before the Renrenle trademark was registered, then there would be no infringement and no compensation would be required. What kind of behavior counts as trademark infringement? Renrenle? is a trademark of a well-known supermarket. Trademark infringement refers to the perpetrator using the same or similar trademark on the same or similar goods without the authorization of the owner. There are indeed some merchants who engage in infringement in product operations and use similar trademarks for marketing in order to increase the influence of the brand. The signboard used by the owner of the small rural supermarket was transferred from other people's hands, and he did not use the trademark for publicity. Moreover, it was established earlier. If there is evidence that can be submitted to the relevant departments, I believe her behavior will not be considered infringement.

Although some people have used a certain trademark for a long time, they have no legal right to use it without registration. Whether the other party has committed infringement also needs to be determined based on the actual situation.