Levi's is one of the most famous brands in western America. It is also the name of Levi Strauss, the inventor of the world's first pair of jeans. Levi Strauss immigrated to new york from Germany at the age of 1847 17. He can hardly speak English. In the first few years in America, he worked for his two brothers. He sells cloth and household goods everywhere in remote villages and towns around new york and KFC. male
1848, a gold mine was discovered not far from San Francisco, which triggered the famous "gold rush". Strauss of Levi's left his home in new york and went to San Francisco to join the gold rush. He took several rolls of canvas for camps and caravans and sold them to the rapidly increasing residents, but he found that canvas had a better use, because an old gold digger said he wanted to sell pants that could withstand the rough use of gold panning, so he put it on.
Young Strauss soon opened his first shop in San Francisco. He produced many waist-length tights. People spread the news of this strong jeans. Young Strauss soon opened his first shop in San Francisco. He produced many waist-length tights. Later, he gave up canvas and made denim instead. This is a strong cotton cloth woven by a French textile mill with an unchangeable indigo dye. During the period from 1860 to 1940, Strauss designed many improvements for originality, including rivets, arched double horse skin labels, small flags in back pockets and so on. These are the world-famous trademarks of Levi's jeans. Levi Strauss has indeed become an American tradition. For people all over the world, it represents.
Today, jeans have become a "fashion" that can not only show the sexiness of all ages, but also be worn at any time without feeling out of date. Among all jeans brands in the world, Live's is like a century-old evergreen tree. From the day Levi Strauss, the founder of 1873 Levi's Jeans, produced the first pair of jeans, it was naturally associated with the American gold rush, the cowboy in the west and the American army, and even became a part of American history. It is hard to find a clothing brand in the world that has gone through the ups and downs of 100 years like Levi's, and its brand personality has remained unchanged, making it a leading fashion and jeans brand acceptable to all men, women and children in the world. This is the century myth created by Levi's brand.
After more than a century's efforts of five generations, Levi's brand has been registered in more than 60 countries around the world, always representing originality, honesty and innovation. Its product quality is not only famous for its wear resistance and firmness, but also its brand advertisements have won numerous awards and are praised by the world.
Levi's memorabilia
In the history of 150 years, Levi paid attention to the original commemorative creation and established its supreme position in the field of jeans.
1847
/kloc-Levi Strauss, the founder of Levi's at the age of 0/8, immigrated from Germany to the United States.
1853
Levi Strauss founded Levi Strauss Company in San Francisco, and made the first pair of jeans from canvas.
1855
Levi Strauss replaced the earliest canvas with French imported denim with blue warp and white weft.
1873
Levi's registered the first trousers with a striker to fix the seam of the trouser pocket. Since then, the word "jeans" has been used to refer to trousers made of twill.
1890
Levi Strauss & ampCO company coded jeans for the first time, and the world-famous 50 1 was Levi's first jeans model.
1905
S506XX started production (19 17 official batch S506XX). At this time, the first generation coat pocket was not covered, and the cheap version of coat 2 13 was also produced.
1928
S506XX and 2 13 put the covers in their pockets.
1936
RED TAB's products have started production.
194 1 year
S506XX, remove the cover again, but stop the production of red TAB, 2 13 (representing the production of cloth labels and black concentric hollow buttons).
1944
S506XX button with laurel pattern used during World War II.
1947
S506XX stopped production to produce 506XX, and the pocket was covered to produce 5 19XX (inside the blanket).
1952
506XX and 5 19XX were discontinued, and the second generation 507XX and 5 17XX (inside the blanket) started production, and the word R appeared on the label.
1954
Leather labels stopped production and began to use paper labels.
1962
507XX and 5 17XX were discontinued, and the third generation jackets 557XX and 559XX (inside the blanket) were started to be produced.
1966
557XX and 559XX were discontinued, 557 and 559 were put into production, and the words "every garment is guaranteed" at the bottom of the paper label were removed.
1967
Production 557 70505
1968
Production 70505 02 17
1969
Replace the big label with the small label. And began to become a little e.
1974
Levi's launched a series of washed jeans.
1978
Although many jeans brands of different designers have been put into the market, Levi's sales still exceed $2 billion.
1980
The sales of jeans have achieved unprecedented success, reaching 502 million pieces.
1984
Levi's became the representative costume of the American Olympic delegation and made a large-scale publicity for Levi's 50 1 Blues.
1986
Levi's jeans started to produce jeans with holes ahead of schedule.
1995
Www.levi.com website officially launched.
1996
LVC is officially listed, and it is a replica series based on levi's classic models.
1999
REDTM series was born, and 2 1 century jeans were innovated again.
In 2000,
Levi's stereo jeans series Levi's engineering jeans came out.
200 1
Levi's entered Chinese mainland and opened his first shop in Shanghai.
In 2003
Levi's150th anniversary, jeans130th anniversary. In the same year, the type 1tm series was born.
Levi's logo