Yonghui Supermarket is a brand in China.

Yonghui Supermarket is a private joint-stock large-scale enterprise group cultivated in the process of promoting the transformation of traditional farmers' market to modern circulation mode in Fujian Province. The total number of stores is 1,275, ranking sixth among the top 1 chain enterprises in China.

Yonghui Supermarket was established in 21 and its headquarters is located in Fuzhou, Fujian Province. Yonghui Supermarket is one of the first circulation enterprises in Chinese mainland to introduce fresh agricultural products into modern supermarkets. It is praised by seven national ministries and commissions as a model for the promotion of "changing agriculture into supermarkets" in China, and is praised by the people as "People's Livelihood Supermarket and People Yonghui".

Yonghui Supermarket, one of the top 5 enterprises in China, is a national leading enterprise in circulation and agricultural industrialization. It won the "China Famous Trademark" and was listed on the main board of Shanghai. The State Council was awarded the title of "National Advanced Enterprise for Employment" and won the honorary title of "National May 1st Labor Award".

management characteristics of Yonghui Supermarket

Fresh food management is the biggest feature of Yonghui: the fresh food management area of all stores in Yonghui is over 4%, and there are all kinds of fruits, vegetables, poultry, meat, eggs, fish and so on. In the total sales of the group, the sales of fresh agricultural and sideline products account for more than 5% of the total sales.

The reason why Yonghui's fresh-keeping operation has strong competitiveness stems from its professional quality in commodity display and atmosphere creation. As for meat segmentation, ordinary supermarkets are well divided and waiting for customers to buy them. Yonghui, on the other hand, is divided on the spot, and customers can cut which piece they want, which truly meets the needs of customers' dining tables.

Secondly, Yonghui is unique in the upstream supply chain. Unlike many large supermarkets in China, which dare not directly operate fresh products themselves, and still rely mainly on wholesalers to supply or associate with manufacturers, Yonghui insists on all fresh products being directly operated by itself, and has established more than 2 procurement bases throughout the country to purchase directly from farmers' homes with cash.

refer to Baidu Encyclopedia-Yonghui Supermarket for the above contents.