The most annoying thing about trademarks is not only being registered in advance, but also some demon people who want to make trouble. Seeing that a brand is very popular in the food industry, those people want to register the same name in cosmetics and daily chemicals to "respond" to you. It is not easy to develop corporate brands. How to keep an advantage in the fierce competition is something that every enterprise should consider! Trademark is a limited resource. When registering a trademark, an enterprise should be forward-looking, fully consider the protection scope of the current business field, plan the business that may be extended in the future for a long time, and apply as comprehensively as possible at the time of initial registration, preferably all kinds of applications. Therefore, multiple protection of trademarks is an important step in brand layout strategy.

First, why do trademarks need multiple types of registration protection?

1, the trademark can be fully protected.

The exclusive right to use a trademark defines the scope of protection of a registered trademark, that is, a registered trademark is only legally protected by the approved use category. The multi-category protection advocated in this paper refers to obtaining the exclusive right in a wider range when applying for registration in other categories.

2, can be dominant

Nowadays, with the diversification of business models, brand management is no longer a single way. Major brands have launched multi-professional and all-round services. If the brand is directly registered in multiple categories when it is just established, it can prevent others from legally obtaining the exclusive rights of other categories in the process of trademark growth. A variety of trademarks have laid a solid foundation for the vigorous development of brand industry.

3. Protective investment

In the process of enterprise development, multi-class registration is very important for future franchising. Trademark itself is an intangible asset, which can not only create unlimited economic benefits for enterprises, but also pledge and guarantee! 、

Second, how to do a good job in multi-category registration and protection of trademarks?

All goods and services are divided into 45 categories (including 34 categories of goods and services 1 1), and the business scope of any industry can be divided into three levels, including main business, related business and peripheral business. Accordingly, the core category, secondary category and peripheral category of industrial trademark registration application have been formed, and the importance and necessity of its registration have decreased in turn.

Therefore, Bian Xiao believes that business owners can ensure the registration of core categories in their main business according to their own industry characteristics, and at the same time, the registration of secondary categories in related businesses cannot be left behind, and the registration of peripheral categories in peripheral businesses should also be considered.