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Can an individual’s name be used as a trademark?

Hello, yes, everyone has their own name, which is an identifier that distinguishes them from others. According to Article 8 of the Trademark Law, any visible mark that can distinguish the goods of a natural person, legal person or other organization from the goods of others, including words, graphics, letters, numbers, three-dimensional signs and color combinations, and Any combination of the above elements can be applied for registration as a trademark. A name (Chinese) is a type of character, so from this point of view, a person's name can be registered as a trademark.

We are familiar with the name trademarks such as the "Li Ning" sports brand founded by Olympic champion Li Ning, Zhang Xiaoquan scissors, and the well-known foreign brand Chanel, etc. However, not everyone’s name can be registered as a trademark. Our country’s Trademark Law clearly stipulates regulations that cannot be registered as trademarks. All trademarks that violate these regulations will not be successfully registered. To give a simple example, if a person's name is China, then this trademark cannot be registered. Because the Trademark Law clearly stipulates that any trademark that is identical or similar to the country name, national flag, national emblem, military flag, or medal of the People's Republic of China, as well as the name of a specific place where the central state agency is located or the name or figure of a landmark building, It cannot be registered as a trademark.

Of course, there are many other regulations for registering a name as a trademark. The most important ones are that it must not violate the priority principle of trademark registration and must not harm the rights and interests of others. However, the review of trademark registration is still done manually at this stage, and the controllable factors are relatively strong. I hope it can help you and hope to adopt it