According to the provisions of the "Trademark Examination Standards", the examination of three-dimensional trademark registration applications includes formal examination and substantive examination. 1. Formal examination mainly examines whether the applicant declares in the application that he is applying for registration of a three-dimensional trademark and whether the application materials comply with the regulations. 2. Substantive examination Substantive examination mainly includes the examination that the three-dimensional trademark shall not violate Article 12 of the Trademark Law, the examination of the distinctive features of the three-dimensional trademark and the examination of the identity or similarity of the three-dimensional trademark. In addition, it should be noted that three-dimensional trademarks must not violate the provisions of Article 10 of the Trademark Law regarding signs prohibited from being used as trademarks. (1) The review of Article 12 of the Trademark Law shall not be violated. Article 12 of the Trademark Law stipulates that if a registered trademark is applied for with a three-dimensional mark, the shape is caused only by the nature of the goods themselves and is necessary to obtain technical effects. The shape of the goods or the shape that makes the goods have substantial value shall not be registered. 1. The shape is only caused by the nature of the commodity itself. The shape that is produced by the nature of the commodity itself refers to the shape that is necessary or commonly used to realize the inherent functions and uses of the commodity. For example: safety buckle. 2. The shape of a product is only necessary to obtain technical effects. The shape of a product is necessary to obtain technical effects. It refers to the shape that is necessary to make the product have a specific function, or to make it easier to realize the inherent function of the product. . For example: power plugs, containers. 3. Only the shape that makes the goods have substantial value. The shape that makes the goods have substantial value refers to the shape used to make the appearance and shape of the goods affect the value of the goods. For example: jewelry, porcelain. (2) Examination of the distinctive features of three-dimensional trademarks. If a three-dimensional trademark only specifies the common or commonly used shape, packaging or whole of the goods and cannot distinguish the source of the goods, and it is difficult to determine the three-dimensional shape of the trademark pattern submitted by the applicant, the judgment shall be made. lacks distinctive features. 1. Only the general or commonly used shape of the designated product, such as loudspeakers, chocolates, etc.; except for the general or commonly used shape of the non-designated product or containing other distinctive signs. 2. Only general or commonly used packaging for designated goods, such as candies, cosmetics, etc.; except for general or commonly used packaging for non-designated goods or containing other distinctive signs. 3. Others that lack distinctive features, such as glasses, perfume, etc.; except for three-dimensional signs that have distinctive features. (3) Examination of identity and similarity of three-dimensional trademarks Examination of identity and similarity of three-dimensional trademarks includes examination of identity and similarity between three-dimensional trademarks and between three-dimensional trademarks and two-dimensional trademarks. 1. Examination of identity and similarity between three-dimensional trademarks (1) Both trademarks are composed of a single three-dimensional mark. The structure, shape and overall visual effect of the three-dimensional marks of the two trademarks are the same or similar, which will easily cause the relevant public to have doubts about the goods or services. If the source is misidentified, it will be determined to be the same or similar trademark. (2) Both trademarks are composed of three-dimensional signs with distinctive features and other signs with distinctive features. The three-dimensional signs or other signs of the two trademarks are identical or similar, which may easily cause the relevant public to misunderstand the source of the goods or services. , determined to be identical or similar trademarks. (3) Both trademarks are composed of other signs with distinctive features and three-dimensional signs without distinctive features. If the other signs of the two trademarks are identical or similar, which may easily cause the relevant public to misunderstand the source of the goods or services, the judgment shall be made. Is the same or similar trademark. However, other signs are obviously different and will not cause the relevant public to misunderstand the source of the goods or services. 2. Examination of the identity or similarity of three-dimensional trademarks and two-dimensional trademarks (1) A three-dimensional trademark is composed of other marks with distinctive features and a three-dimensional mark without distinctive features. The other marks are identical or similar to the distinctive features of the two-dimensional trademark. , which is likely to cause the relevant public to misunderstand the source of the goods or services, shall be determined to be the same or similar trademark. (2) If the three-dimensional mark in the three-dimensional trademark has distinctive features, but is visually identical or similar to the distinctive part of the two-dimensional trademark, and is likely to cause the relevant public to misunderstand the source of the goods or services, it will be judged to be identical or similar. trademark. Trademark registration