A trademark must have a unique personality, be easily recognized and remembered by the public, and leave a beautiful and deep impression. But relatively speaking, if the trademark is similar to someone else's and looks familiar, it will definitely not leave an impression.

Second, originality.

Design is expensive in having original ideas and shapes, and so is the trademark. Original trademarks will leave a unique impression on the public and stand the test of time. Creativity can be created out of nothing, or it can be added to tradition and daily life to bring forth the new.

Third, the times.

Trademarks should not be out of touch with the times, giving people an old and backward impression. The trademark of a modern enterprise must of course have a modern sense; Enterprises with rich historical traditions should also inject the flavor of the times, carry forward the past and lead the trend.

Fourth, regionality.

Each enterprise has different regional characteristics, which may be reflected in the historical background of the organization, the cultural roots behind the products or services, the scope and objects of the market. Trademarks can have obvious regional characteristics; But relatively speaking, it can also have a strong international image.

Verb (abbreviation for verb) applicability.

Trademarks must be suitable for visual communication media adopted by institutions and enterprises. Each media has different characteristics or limitations, and the application of trademarks must adapt to the conditions of each media. No matter the shape, size, color and texture, it should be carefully considered or flexibly changed to enhance the suitability of the trademark. I hope I can help you adopt it.