1 Because a large number of imitations or copying may involve intellectual property infringement issues 2 Product quality cannot be effectively guaranteed, including a series of problems such as after-sales service 3 This field is a mixed bag, and there are some manufacturers with bad intentions Seeking profits through unfair means and harming consumers are just my immature opinions. I hope I can give you some help. Also, this question seems to be a political test question. Hahaha, I feel like I am nostalgic for primary and secondary schools. Looking at Google’s buzzwords in China in 2008, the word “shanzhai” undoubtedly occupies an important position. From an initial Internet term to a social culture, "shanzhai culture" is sweeping the country at an incredible speed. "Copycat version of Liu Xiang", "copycat version of Jay Chou", "copycat version" of computers and lighters, "copycat version of Spring Festival Gala", "copycat version of Baijia Forum", it seems that whoever does not understand "copycat" is not fashionable and falls behind the times . What's more, "copycat culture" has actually entered college campuses, and "copycat" papers are gaining momentum. Before the birth of "shanzhai culture", when people mentioned "shanzhai", they would think of Shuibo Liangshan. In fact, "shanzhai factory" in Guangdong dialect first referred to informal, small workshop-style factories in Guangdong and Hong Kong. But what really made "shanzhai" popular were the "shanzhai mobile phones" from Shenzhen and other places. From the current point of view, "copycat" products can be divided into at least two types: one is specific commodities, such as mobile phones, etc.; the other is cultural and spiritual products, such as Baijia Forum, Spring Festival Gala, etc. The two are not the same. Of course, there is another classification: for-profit and not-for-profit. For example, some people create "copycat version of Baijia Forum" and "copycat version of Kung Fu Panda" and spread them on the Internet. The producers are purely for fun, or to satisfy their own desire for expression and performance. Why are “shanzhai” products so popular? Take mobile phones as an example. Due to financial constraints, many people cannot afford brand-name mobile phones, but they have psychological needs for famous brands. Then, "NCKIA" and "SAMSING" are very suitable for them. It looks similar to a brand-name mobile phone, and the performance may not be very different, but the price is much cheaper and the "price-performance ratio" is very high. It is precisely because of the existence of such social needs that some people have the idea of ????counterfeiting brands. "Copycat" products are obviously against the law, just because many people are not very aware of trademarks and intellectual property rights, the relevant laws and regulations are not very complete, and the relevant departments are not strong enough in law enforcement. All of this gives some people the opportunity to play by the sidelines. . As for "shanzhai culture", the situation is more complicated. There are both self-entertainment types and commercial types. For example, "Copycat version of the Spring Festival Gala", "Copycat version of Baijia Forum", etc., if they do not violate the law, do not violate social morality, and are not for profit, we can only allow them to exist. To be honest, it is difficult to ban them. However, "copycat culture" is, after all, a phenomenon with imitation as its core connotation. Since it is imitation, it is an infringement of intellectual property rights to a certain extent. It is just a different term and a different form of expression. For example, "Quan Yong's works" and "Gu Long's new works" that appeared in the book market in the past, can't they also be called "copycat editions" today? Could it be that just because they changed the name, it can be said that they are not using the fame of the original author to attract attention, and that they are not taking a side shot? It's just that the current relevant laws and regulations are not perfect enough, and it is still difficult to hold some responsibilities accountable. For example, some businesses hire someone who looks very much like a celebrity to shoot an advertisement and imitate their actions. It is currently difficult to hold the business accountable for such "copycat" celebrity advertising. However, in some countries, the actions and signatures of some celebrities are protected by law, and the protection of registered trademarks and advertisements is also very complete. How to understand the copycat phenomenon? Viewpoint 1: "Copycat" - Covering up infringements "Copycat" products should be said to violate the law. It’s just that many people’s awareness of trademarks and copyrights is not strong, the relevant laws and regulations are imperfect, and the relevant departments are not strong enough in law enforcement, which gives these people the opportunity to play by the sidelines. China's intellectual property protection has just been on the right track and has just achieved international integration, but it has been invaded by "copycat culture". These "copycat" products are suspected of piracy and infringement, and are wandering on the edge of the law. However, "copycat culture" provides tolerance and protection for "copycat goods". From this point of view, "copycat culture" is shameful, and "copycat culture" has brought shame to China... Viewpoint 2: "Copycat culture" is a stranglehold on mainstream culture. The essence of "copycat culture" is counterfeiting, but to put it another way, Changed the form of expression.
"Copycat culture" is a vulgar culture and a culture that stifles innovation. It emphasizes opportunism and taking advantage of low-cost and low-risk loopholes. Everyone is lazy and willing to take shortcuts. If society becomes the soil for the growth of "copycat culture", then it will be difficult for innovative culture to grow. Viewpoint 3: "Copycat is an attitude towards life", "Copycat is a reflection of the pursuit of individuality" "Copycat" is a mockery of mainstream culture. Some scholars in the cultural field also believe that "shanzhai" provides a channel for the grassroots to express their demands and self-expression, and there is no need for mainstream culture to fight against them. "Copycat" culture gives the grassroots the opportunity to innovate and the non-mainstream to express their thoughts; "copycat" celebrities, "copycat" scenic spots and "copycat" products allow the grassroots to realize their originally unattainable aspirations. meet their needs. There is no doubt that the "shanzhai" phenomenon has certain positive significance nowadays. Viewpoint 4: The spirit of "shanzhai" should also be understood from two aspects. Although "shanzhai" has the "Three Kingdoms spirit" and "Water Margin spirit" that conflict with authority, order, system, and system, it also contains the concepts of equality, freedom, and autonomy. yearning and pursuit. Therefore, it is not enough and unfair to just blame the "homeless" complex of "grassroots" society. It may not be modern or civilized enough, but it is the way these powerless people must choose. Viewpoint 5: The proliferation of “copycats” is a dangerous sign. “Copycats” are rapidly evolving into a pan-cultural concept, and copycats are everywhere. Its connotation is becoming more and more complex, and its dangerous side is emerging. For example, the emergence of counterfeit drugs is an obvious signal that should arouse the vigilance of the entire society.