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Under what circumstances does the media not regard the audience as its own market?

Some current film and television creations have fallen into a quagmire of moral and aesthetic nihilism in culture. This is not only contrary to the aesthetics, ethics, and values ??of the film, but it can also be said to lack the necessary cultural bottom line and responsibility.

The media should objectively reflect social facts, not be vulgar or profit-seeking, guide the public correctly, and then form a value orientation, and assume the social responsibility of cultural inheritance and humanistic care.

What is the power of culture? How to prevent "pan-entertainment" from dispelling the cultural consciousness and responsibility of the media?