Mengniu Dairy Group was established in January 1999. It is headquartered in Shengle Economic Park, Horinger County, Hohhot City, Inner Mongolia. It has total assets of 7.6 billion yuan, 30,000 employees, and a dairy production capacity of 4 million tons/year.
To date, Mengniu Group has established more than 20 production bases in 15 provinces and municipalities across the country, with more than 200 items in three series: liquid milk, ice cream, and milk products. The products have won awards for their excellent quality. The honorary titles of "Chinese Famous Brand", "China's Well-known Trademark", "National Inspection-Free" and No. 1 in Consumer Comprehensive Satisfaction. The products cover the domestic market and are exported to the United States, Canada, Mongolia, Southeast Asia, Hong Kong and Macao and other countries and regions.
In the eight years since its establishment, the Group has created the world-renowned “Mengniu Speed” and “Mengniu Miracle”. In 2006, the main business income was 16.246 billion yuan, a year-on-year increase of 50.1%, with an average annual increase of 138%; the profit was 727 million yuan, a year-on-year increase of 59.21%, with an average annual increase of 182%; the tax revenue was 780 million yuan, a year-on-year increase of 60.11% , with an average annual growth rate of 158%; the market share of major products has reached more than 35%; UHT milk sales rank first in the world, and sales of liquid milk, ice cream and yogurt rank first in the country; dairy products export volume, exporting countries and regions rank first in the country one.
In September 2006, the National Bureau of Statistics released the list of "The First Competitiveness of China's Large Enterprise Groups 500". Mengniu Group ranked 11th, ranking first in the region and the country; Among the top 500 large enterprise groups in the country, Mengniu ranks 238th, an increase of 56 places compared with 2005. At the same time, in the first "Top 500 Asian Brands Ranking" in 2006, Mengniu Group ranked third among Asian dairy companies (the top two were Japanese companies).
As a key national leading enterprise in agricultural industrialization, Mengniu has established more than 3,200 milk stations in the surrounding areas of its production bases, contacted 2 million dairy farmers, and purchased a total of 8 million tons of fresh milk, providing a total of 8 million tons of fresh milk for farmers and herdsmen. It has distributed 18 billion yuan in milk payments, and 6.2 billion yuan in 2006 alone; currently, the average daily milk collection volume has reached 9,500 tons, ranking first in the industry, and is known as the "biggest rice bowl" since my country's western development. enterprise".
In the past 8 years, Mengniu has invested hundreds of millions of yuan in scientific research funds in accordance with the working philosophy of “based on independent development, strengthening joint operations, cultivating core products, and seizing high-end technologies”, and has embarked on a unique independent innovation path— — A total of 330 trademark registrations and 340 national patent applications have been applied for at home and abroad (including 24 invention patents, 4 utility model patents, and 312 design patents), built my country's first dairy biotechnology platform, and launched the best pure milk "Naijue 6 Special Milk" and "Deluxe Pure Milk" independently developed the world's first "Mengniu OMP Milk" that can both "absorb calcium" and "retain calcium", breaking through three technologies in the world's dairy industry The difficult dairy newcomer - Mengniu Zhenguo Granules has been successfully launched. It has jointly developed LABS probiotics and high-end infant formula milk powder that are in line with the Chinese people's constitution. It has jointly developed yogurt products with Danone, created an internationally leading dairy research and development center, and mastered the With completely independent intellectual property rights and world-class dairy cow gender control technology, the sex control accuracy rate reaches more than 93%, which will play a decisive role in optimizing and upgrading the structure of dairy cows in my country...
In March 2006, Mengniu was awarded the title of "The Most Creative Chinese Enterprise", making it the only food manufacturing company in my country to win this honor. In October, at the 27th World Dairy Conference, Mengniu's high-end product "Deluxe" far surpassed other competitors in terms of technology, brand, quality, craftsmanship and other aspects, especially innovation, and finally took home the "IDF Product Development Award" has achieved China's "zero breakthrough" in winning a gold medal in the history of the world's dairy industry, bringing glory to our country and nation, and adding color to the "Dairy Capital of China".
In terms of social welfare undertakings, in 2003, it took the lead in donating 12 million yuan of milk to fight SARS; in 2004, it donated more than 30 million yuan of milk to teachers across the country; in 2005, it invested 10 million yuan to participate in the Hohhot Dairy Risk Fund Established, Chairman Niu Gensheng donated all his personal shares to establish the "Lao Niu Special Fund" and became a representative of "global naked donation"; in 2006, he actively responded to the Prime Minister's call and took the lead in donating milk to 500 primary schools in poor areas across the country for one year, benefiting primary school students. Reaching more than 60,000 people, the total value reached 110 million yuan. At the same time, it also jointly launched the "Chinese Drinks" with the theme of "One pound of milk a day, strong Chinese people" with 7 units including the China Dairy Association, China Education Development Foundation, National School Milk Office, and National Center for Public Nutrition and Development. Breast Movement”. In 2007, they again selected 500 primary schools to continue the free milk delivery campaign. Not only that, the Training Bureau of the State Sports General Administration, NBA Care Action, Lenovo, Microsoft, Sina, China Resources Vanguard, Carrefour, Tetra Pak China, etc. also jointly launched the "China Milk Love Action" with the above-mentioned seven units. Now, this public welfare action is in progress.
Currently, Mengniu Group is working hard in accordance with its established goals to “build a world-class national brand, build a world dairy center, and ensure that it becomes one of the top 20 dairy companies in the world by 2010”!
Recently, Mengniu Dairy announced that Mengniu and COFCO have reached a purchase and sale agreement. Mengniu will purchase white sugar, cooking oil and other related products from COFCO in 2010 with a total value of no more than 290 million yuan. raw material. Mengniu stated that COFCO is one of the largest manufacturers and distributors of beet sugar and edible oil in China. The general purchase and sales agreement entered into by the two parties will enable Mengniu to obtain a stable supply of raw materials and maintain the production and quality of its dairy products.
Stable supply of raw materials is the guarantee of Mengniu’s quality
It is worth noting that this is the first time since the marriage between Mengniu and COFCO last year that the two parties have publicly announced their cooperation in raw material procurement. Analysts pointed out that stable supply of raw materials is the guarantee of Mengniu's quality, and COFCO's strength lies in the control of the upstream industrial chain. This cooperation between the two parties can be said to be a natural one. Previously, COFCO was one of Mengniu's most important raw material suppliers.
In July last year, COFCO Group joined hands with Hopu Fund, which has long been focusing on China investment, to jointly invest in Mengniu with a high capital investment of HK$6.1 billion. This cooperation not only became the largest transaction in the domestic food industry, but also formed a new cooperation model of "state-owned capital + private capital + strategic cooperation".
COFCO Chairman Ning Gaoning once said in this cooperation that as a leading enterprise in the domestic grain, oil and food processing and manufacturing industry, COFCO Group is committed to becoming a grain, oil and food company in the entire industry chain, and the dairy industry is an important part of the food industry. , investing in Mengniu is a good opportunity to enter the dairy industry from a high starting point, which will help COFCO Group leverage the advantages of the entire industry chain, expand the food brand, and bring greater room for growth.
Mengniu plans to further build the upstream base of the entire industry chain
Then, the development of upstream milk sources has become a common goal for the two major companies to work together to advance. In recent years, Mengniu has continuously promoted the construction of super-large international standardized ranches and large-scale modern ranches. After cooperating with COFCO, Mengniu plans to further develop and build the upstream base of the entire industry chain, and then cooperate and participate in the construction of more than 20 modern ranches with 10,000 heads in various places. This will lead to an industrial development path that is dominated by the upstream and gradually penetrates into the middle and lower reaches.
At present, Mengniu has built or participated in the construction of 11 super-large ranches with more than 10,000 heads in Inner Mongolia, Hebei, Hubei, Sichuan and other places, achieving a balanced layout in high-quality milk source belts across the country. In the next few years, Mengniu is expected to become the largest owner of pasture milk sources in the industry.
From capital investment to the stable supply of raw materials, from the improvement of the entire industrial chain to the comprehensive knowledge of upstream milk source construction, the strong cooperation between COFCO and Mengniu has brought not only It is the support of more funds and resources. More importantly, it can use COFCO to grasp the strengths of upstream resources and the entire industrial chain, strengthen and expand the milk source infrastructure, and safeguard Mengniu's dairy production and long-term development.