Notes on the manufacturer's authorization letter:

First, consciously maintain the brand image, which refers to the first principle of brand authorization.

Second, brand positioning is clear in the practice of manufacturer authorization: if you want to open and occupy the international market. If the brand positioning is inaccurate, such as Disney, providing companies with successful brand licensing information will form a unique market segmentation and will not lead to the failure of authorized products.

Third, manufacturer authorization must pursue quality. The purpose of manufacturer licensing is to lend the brand value of the parent brand to the licensee, which is the most important asset of the company. Your brand must be a national brand (all must choose their own market segments. In many companies that implement brand licensing, there is no distinction between authorized brands, focusing on survival rate rather than authorization rate. Fourth, the effective management of authorized brands requires the authorization of manufacturers Start from an early age. Brand authorization is an advance on consumer trust. To squeeze out the resources of the parent brand, it must be segmented and effectively managed in the youth market to avoid the effect of collaborative competition.

It is generally not possible without manufacturer authorization. You can bid. If the legal representative goes to bid in person, there is no need to fill in a power of attorney. When performing his duties, the legal representative is the natural representative of the company to the outside world, and his external representation of the company is in accordance with legal provisions and not otherwise authorized by the company. . Therefore, if the legal representative participates in the bidding on his own, he does not need to produce a letter of authorization, but the company should provide proof that he is the legal representative of the company.

: Infringement of the exclusive rights of registered trademarks is as follows. Situations:

(1) Using the same trademark as the registered trademark on the same kind of goods without the permission of the trademark registrant;

(2) Without the permission of the trademark registrant; License to use a trademark that is similar to its registered trademark on the same product, or use a trademark that is the same or similar to its registered trademark on similar products, which is likely to cause confusion.

Legal basis: "People's Republic of China*". ** and Article 165 of the Civil Code. If the authorization for agency is in written form, the power of attorney shall state the name of the agent, matters of agency, authority and period, and shall be signed or sealed by the principal. .