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Socio-economy of Jiazhai Town in Shangqiu New District
Economic overview: Jiazhai 100-acre farmers' market is an important distribution center for farmers' commodities at the junction of Henan and Shandong provinces, and was named as a municipal civilized market by Shangqiu City. The famous historical product "Jia Zhai Jin Ginkgo" is widely known. This variety is big, juicy and fleshy. It is not only sweet, but also has high medicinal value in the prevention and treatment of cancer. The quality of the varieties visited is better than that of Yangshao and Guifei. In recent years, the town's science, education, culture, health and other undertakings have developed rapidly, especially individual and private enterprises, which have formed a variety of main businesses such as construction, food, agricultural and sideline products processing and mechanical maintenance. At the same time, the town party Committee and government actively adjust the agricultural industrial structure and take the road of efficient agriculture. At present, greenhouse vegetable production and cotton production have become the economic pillar industries of the town. High-voltage and low-voltage lines are criss-crossed, the Yellow River ditch irrigation covers the whole town, program-controlled telephones are connected to the national network, and cable TV is opened. With the expansion of Shangqiu city, the advantages of urban suburbs are becoming more and more obvious.

Characteristic products: Jiazhai dried bean curd, also known as tribute dried bean curd, originated from Jiazhai people, also known as dried bean curd. Qing dynasty is a tribute, with the seal of "dried tofu at home", which is exempt from inspection in the royal kitchen. At present, it has spread to the seventh generation with a history of more than 300 years. According to legend, during the Qianlong period of the Qing Dynasty, Liu Yong managed the Yellow River to the Jiazhai Dikou of Yucheng, took this product to Beijing to entertain Huang Gongren, and wrote a poem: "Lock Huanglong back to the DPRK, and the stone man will rot and feast." Emperor Qianlong was overjoyed after eating it, so he sealed the seal of "dried tofu at home" and entered the royal kitchen without inspection, which became a delicious food in the court. During 1985, Wan Li, Vice Premier of the State Council, visited Shangqiu to inspect the plain greening and praised Jiazhai dried bean curd. 1April, 988, this product participated in the "Famous, Excellent and Special" product exhibition and ordering meeting in Henan Province, and won the silver award of "Spark Cup". In February of the same year, he won the third prize of scientific and technological achievements, the bronze prize of the first China Food Expo, the gold medal of 1993 "Rooster Cup" and the gold medal of 1999 "Rooster Cup".

Home-made dried tofu is mainly made of high-quality soybeans, with more than a dozen seasonings and old chicken soup. High protein, low fat, harmonizing the spleen and stomach, relieving fullness, turbid qi in the lower intestine, clearing away heat and dispersing blood, is praised as "PLANTWEAT" by Europeans and Americans, and is recognized as the most nutritious food.

Home-made dried bean curd is mainly made of high-quality soybeans, with more than a dozen seasonings and old chicken soup. High in protein and low in fat, it contains eight kinds of amino acids, carotene, thiamine, riboflavin, nicotinic acid and so on, which cannot be synthesized by human body. Has the effects of invigorating qi, regulating spleen and stomach, relieving abdominal distension, turbid qi in lower intestine, clearing heat and promoting blood circulation. Home-made dried tofu has therefore become a good gift for relatives and friends, selling well all over the country. At present, there are 3 private enterprises producing dried tofu and more than 30 individual manual workshops in Jiazhai Town. Private enterprises such as Jiazhai Town Bean Products Co., Ltd. and Jiazhai Town Bean Cured Factory have introduced advanced beating, squeezing, cutting, high-temperature sterilization and vacuum packaging equipment, and their production capacity and product quality have been improved. Since the establishment of the new leadership team in Jiazhai Town in July this year, it has often gone deep into enterprises to investigate the production and operation, and found that Jiazhai dried tofu enjoys a certain popularity, but there are some problems such as inconsistent trademarks, single taste, short shelf life and unfair competition, which makes it difficult to form an industrial scale. Zhao Jianjun, secretary of the town Party Committee who was born in enterprise management, put forward three suggestions on the production and sales of dried tofu: first, unify the trademark and focus on "Jiazhai brand"; The second is to organize technical public relations to overcome the weakness of short shelf life of bean products, break the routine of seasonal production and realize continuous production throughout the year; Third, innovative marketing model, such as changing packaging specifications, expanding sales channels, and developing into convenience food and fast food industry. At present, the annual output of dried bean curd at home is 6.5438+200,000 boxes, with an output value of more than 30 million yuan. On September 24th, 2007, the list of Henan folk classics, the first batch of Henan "time-honored brands" and the first batch of Henan ancient and modern folk architecture protection was publicized, and it was confirmed that Jiazhai dried bean curd was selected as the first batch of Henan "time-honored brands". With this golden signboard and scientific management, Jiazhai dried bean curd, a century-old tribute, is facing new opportunities for development and growth.