What is the design idea of shell oil company logo designed by designer Lowe?
The logo of Shell Oil Company, like the bottle of Coca-Cola, is not the product of one person, but has a long evolution process. Lowe only modified and improved the previous design form and concept. I'm afraid it's not accurate enough to explain the logo of Shell Oil Company only by Lao's thought. Its evolutionary history is like this, which is taken from the website (/html/200410/design2004102292349. shtml)。 The landlord may wish to have a look at 1904: The original logo of the shell depicts a real comb film or scallop. Fine modeling highlights the bulge of the shell. 19 15: the shape disappears quickly and the logo is easy to reprocess. About 19 15: This color appeared on the logo when Shell established its first gas station in California. Red and yellow are bright colors, which help to highlight shells, and are also the colors of the flag of Spain (the hometown of many early California colonists). Using these colors, Shell hopes to establish emotional ties with customers. 1925: The word "shell" is added to the logo, which links the symbol with the company it represents. 1930: The ridge of the shell almost disappears, which makes the company name more recognizable. 195 1 year: before fax machines and networks appeared, many signs included details, such as modeling. Nowadays, such signs will become blurred in faxes. 197 1 year: RaymodLoewy, famous for designing coca-cola bottle, redesigned its logo. He simplified the round tooth edge of the shell into a smooth semicircle, reduced the 13 ridge of the shell to seven, and added a striking red outline. 1976: When Loy's design was adopted in the European branch of the company, the modified version was adopted in the American branch of the company: it indicated that the ridge line of the shell became thinner; The outermost two ridges intersect at the bottom.