The fonts used in the characters in trademarks are trademark fonts, which can be printed, handwritten or artistic. It is worth noting that when word mark's fonts are expressed in the form of patterns, word mark will no longer be word mark, but will become a graphic trademark.

Many trademark registrants directly use the fonts in the font library for trademark registration for convenience. Although this saves trouble, However, a little carelessness may lead to infringement. In recent years, "font companies" have become more and more active in investigating font infringement incidents, and enterprises should consciously avoid these problems to avoid infringement caused by fonts used in trademarks.

So how to avoid font infringement in the process of trademark registration?

In order to avoid trademark infringement on the copyright of fonts, it is suggested to choose fonts carefully when applying for trademark registration. We should try our best to choose some free fonts that are not copyrighted or recognized, so as to avoid falling into some disputes such as font infringement in trademark registration, such as boldface, song style, imitation song style, italics, etc. Because these fonts have been in use for a long time, the copyright cannot be traced back. You can use it with confidence.

When registering a trademark, the trademark applicant can also use handwriting, and write the trademark name by himself. The copyright belongs to him, so he is not afraid of font infringement.

If the words are copyrighted, they should be authorized by the copyright owner to avoid infringement. The fonts such as Founder, Hanyi and Microsoft Yahei in daily use are copyrighted fonts and enjoy copyright.

To achieve the "consistent use principle", that is, what fonts should be used for registration.

What should I do if I want to use other fonts after trademark registration?

Once the trademark is approved and registered, you can't change the font at will. After the trademark registration is completed, if you change the font used in the trademark, it will not be protected by the trademark law, and even risk administrative punishment.

If you need to use other fonts to express the trademark in the actual use process after the trademark is certified, I suggest you register a trademark with another font. You don't need to search for the trademark again. Because you have registered the trademark of the content before, there is no trademark rejection.

Before we register the trademark, we must properly choose the font of the trademark, and never cause future disputes because of temporary negligence. In order to avoid trademark font infringement, in addition to using free fonts, we can also pay the copyright fee to obtain the license to use "paid fonts". If we feel that both free fonts and copyright fonts cannot meet the demand, The applicant can also ask someone to design an original trademark, but the applicant should negotiate with the designer on the ownership of the copyright of the original work. The original trademark work can also be registered for multiple protection. China's Trademark Law stipulates that "application for trademark registration shall not damage the existing prior rights of others." If a font is used in a trademark without the permission of the copyright owner, even if the trademark has been approved for registration, the font copyright owner has the right to raise an objection. The font copyright owner also has the right to ask the applicant to stop using the trademark.