A brand includes a trademark and a brand (such as the Shunfeng you mentioned). The trademark can be text, graphics, letters, etc. There will be an R with a circle in the upper right corner of the trademark, which represents a registered trademark, and TM represents a trademark in the application stage! Brand is our common name, such as Panasonic, Ford, Lenovo and so on.

Sony’s trademark is its four letters, which are said to be composed of the first two digits of two Latin words! Sony is his Chinese brand.

If you apply to register Shunfeng's trademark, there is a registration area. In this area, no one can be identical or similar to you. Your patterns and words are protected by law. Other areas are not protected.