No, Luolai and Luolai Home Textiles belong to the same family. Luolai LOVO is a home textile brand launched by Luolai in 29.
luolai was founded in 1992, and Shanghai luolai household textiles co., ltd was established in 1999, and its headquarters was moved to Shanghai. With the rapid development of e-commerce, Luolai Life (Shanghai Luolai Home Textiles Co., Ltd.) will shift its future focus to online marketing.
LOVO is another independent brand initiated by Luolai Life in e-commerce. In March 29, LOVO brand was established. LOVO stands for: Life (happy life), upward (upward), Valuable (value recognition), Oasis (natural health), and "LOVO" explains the brand-new life attitude of young consumers.
expansion materials
LOVO brand development in Luolai
1. LOVO Home Textiles won the Golden Mai Award for Best Social Marketing of the Year in 213.
2. In 213-214, he won the Tiger Roar Award.
3. In December, 214, liang wang, Vice President of LOVO Home Textiles, was invited to participate in Netease's Attitude Open Class, explaining the marketing ideas of enterprises with the theme of "It's always up to you" and sharing practical experience in shaping brand attitude and practicing attitude marketing.
4. At the Golden Mai Awards Ceremony and China (Hangzhou) International E-commerce Marketing Summit in December 214, LOVO Home Textiles won the silver award in home improvement life category-"Stay in bed for 24 hours, LOVO strives to win home textiles three times in a row", and LOVO, a finalist in home improvement life category, launched a new product of Little Yellow Duck through cross-border cooperation and held the 91st ceremony.
5. On December 7th, 217, the Reykjavik patented three-dimensional goose down quilt (patent variety: utility model, patent number: ZL2152413535.1) exclusively developed by LOVO Home Textiles won the title of "Top Ten Innovative Textile Products in 217–Comfortable Experience Products" in this annual meeting.
6. In 218, LOVO won the Golden Mai Award for Home Textiles-Quality Award, Home Daily Use-Silver Award and Best Innovative Marketing Brand.
Baidu Encyclopedia-Luolai Luolai
Baidu Encyclopedia-LOVO
LOVO official website-Help Center-Company Profile