Fruit packaging design is an important link, which can improve the market competitiveness and sales of goods. The following are some fruit packaging design methods summarized by Zhonghui Design.

1. Select suitable materials

When selecting materials, we should consider the need to protect products and minimize the side effects that affect nature. For example, degradable materials or paper and fiber materials are selected as shells or boxes to support environmental protection and make it easier for consumers to recycle.

2. Consider the logo and brand characteristics

Designers can provide customers with useful reference information by indicating the production date, variety, price and other information on the packaging, and combine with the unique design style of the brand, which can not only display the personalized image for marketing activities, but also help consumers to identify and infect the purchase demand according to their respective preferences.

3. Bringing packaging creativity into play

In addition to the information service function, consumers can also get happy emotional feedback from the whole process through the packaging experience. For example, the design of strange and diverse shapes and structures, the use of bright colors (within the scope), and the labeling of reusable trademarks, just like the old candy cans that used to spread everywhere, are designed to make consumers emotionally connected with packaging and add excitement to the products.

4. According to the packaging and fruit collocation

An important aspect is to tell designers how to choose the material shape and structure scheme according to the characteristics of the packaged fruit. Such as softening angle, size, weight, surface concave and convex points, etc., to select the thickness of cardboard or the practical technical realm of flexibility and breathability that can tolerate falling and breaking.

5. customer research and feedback

excellent product design should always pay attention to customer needs, not just the designer's own ideas and tastes. Designers can get useful information from market research, such as node reading links, the number of flip previews and purchase interactions. These statistics provide a direct and effective linear direction according to how the customer should further improve the design during the use process.

In a word, the design of fruit packaging needs to take into account the protection of its products and services, and integrate trademark label elements to highlight brand characteristics; Creative design can enrich the consumption experience, eliminate the stiff feeling of fierce competition among brands, better attract new customers, and continuously optimize the experience of fruit packaging through investigation and analysis.

original fruit packaging works designed by Zhonghui

The above contents are provided by Zhonghui Design (a professional fruit packaging design company), and I hope they can help you.