1. Take registered trademarks as the protection object, and monitor the preliminary announcement of trademarks issued by the Trademark Office.

2. Monitor the legal status of some trademarks.

Second, the purpose of trademark monitoring

1, if it is found to be similar to its registered trademark, it may be confused with its registered trademark, which will make consumers misunderstand the trademark announced in the first instance, and raise objections to the similar trademark in time during the announcement period to prevent its registration.

2. Observing the legal status of some trademarks (such as competitors'), you can also understand the business and development trends of other enterprises in the same industry and adjust your business strategy in time.

Third, the way of trademark monitoring.

1. Monitor the trademark announcements of the Trademark Office (four times a month, thousands of articles per issue) and some trademarks.

On the surface, it saves money, but it has low efficiency, poor quality, high actual cost and high error rate. Enterprises pass trademark monitoring,

At present, most enterprises' trademark monitoring work is a mere formality, and the monitoring personnel are unprofessional, which can not achieve the purpose of monitoring well.

2. Entrust the institution designated by the State Trademark Office to carry out monitoring.

On the surface, you have to pay a fixed fee, but the quality is good, the actual cost is low and the efficiency is high.

Four. Trademark monitoring service

At present, the international trademark monitoring services provided by Han and Tang Dynasties include:

Global trademark monitoring (covering more than 150 countries)

European trademark monitoring (covering more than 50 countries)

Trademark monitoring in Asia (covering more than 40 countries).

American trademark monitoring (covering more than 40 countries such as the United States and Canada)

Trademark monitoring in the Middle East and Africa (covering more than 50 countries)

Arbitrary national monitoring, monitoring according to specific national needs.