The trademark marked TM can play a certain protective role, but if the trademark is not approved and registered by the Trademark Office, its legal protection is not strong, and only when the unregistered trademark reaches a certain popularity can it obtain legal protection to a certain extent. A registered trademark is exclusive, exclusive and unique. It belongs to the owner of the registered trademark and is protected by law.
Without the permission or authorization of the registered trademark owner, no enterprise or individual may use it, otherwise it will bear tort liability. Circle R is the mark of "registered trademark", which means that the trademark has applied for registration in the State Trademark Office, and has been examined and approved by the Trademark Office to become a registered trademark.
Extended data
A trademark user shall be responsible for the quality of the goods in which he uses the trademark. The administrative departments for industry and commerce at all levels shall stop cheating consumers through trademark management. The trademark applied for registration shall have distinctive features and be easy to identify, and shall not conflict with the legal rights previously obtained by others.
Where a trademark applied for registration on different or dissimilar goods is a well-known trademark registered by others in China, misleading the public and possibly harming the interests of the registrant of the well-known trademark, it shall not be registered and its use shall be prohibited.
A trademark user shall be responsible for the quality of the goods in which he uses the trademark. The administrative departments for industry and commerce at all levels shall stop cheating consumers through trademark management. Goods that are required by laws and administrative regulations to use registered trademarks must apply for trademark registration, and those that have not been approved for registration may not be sold in the market.
References:
Baidu encyclopedia TM (trademark identification)
References:
Baidu Encyclopedia People's Republic of China (PRC) Trademark Law