In 2012, Bosideng opened a flagship store in London and launched a pair of flying wings LOGO. Later, this LOGO began to be gradually used in China.

The LOGO completely lost the basic elements of the original brand, and instead designed the three words "Bosideng" in the form of a word mark, and at the same time added the slogan "Best-selling in 72 countries around the world" at the bottom. However, in the design of the text, you can vaguely see the fusion of the original wing shape in the font strokes.

Bosideng was founded in 1975 by Gao Dekang and is headquartered in Shanghai. Focus on the research and development, design and production of down jackets. Over the past 42 years, Bosideng has continued to innovate in down, fabrics, technology, and styles. The quality and warmth of its down jackets have been widely praised at home and abroad. Now, Bosideng down jackets are sold in 72 countries including the United States, France, and Italy, and are worn by more than 200 million people around the world.

Extended information:

Bosideng Down Jackets is the largest branded down jacket manufacturer in the country with the most advanced production equipment. It is mainly engaged in the development and management of its own down jacket brands, including product research and design. , development, raw material procurement, outsourced production and marketing and sales. Its brands include "Bosideng", "Xue Zhongfei", "Kangbo", "Bingjie", "Bingfei", "Shangyu", "Bosideng Men's Wear", "Ricci-Club Women's Wear", etc.

Bosideng Group was founded in Changshu City, Jiangsu Province in 1976. The founder of the brand and the current chairman of the board of directors of the group is a national model worker, a representative of the 10th, 11th and 12th National People's Congress, and an outstanding example of Chinese characteristics Mr. Gao Dekang, a builder of socialist cause and a well-known entrepreneur.

Baidu Encyclopedia-Bosideng Down Jacket