Abstract: The trademark certification mark is R. There are many benefits of trademark certification. It can help companies gain reputation and quality recognition, and it will also receive more protection in law than ordinary trademarks. How to apply for trademark certification? First, you need to submit a trademark application request to the State Trademark Administration. After formal examination and substantive examination, you can obtain the trademark registration certificate. What is required for trademark certification? Let’s find out together next! 1. What does trademark certification mean?

Generally speaking, certified trademarks can be divided into two parts: well-known trademark certification and local well-known trademark certification. It is not only different from trademark registration, but also different from notarization. As long as the trademark has a certain influence and popularity, it can almost participate in certification. However, those who have not applied for a trademark but are used by enterprises and have reached the level of trademark certification can also apply for trademark certification.

2. The difference between trademark certification and brand certification

1. Different concepts

Trademark is a legal concept, which is protected by the Trademark Law. Once registered, , the right holder enjoys the exclusive right to use the trademark. And brand is an economic concept.

2. The number of applications is different

For enterprises, there are usually only a few brands, but trademarks can choose to register a series of trademarks.

3. Different functions

The function of a trademark is to associate products with enterprises and play a role of identification. Brand is associated with the overall image of the company.

3. Benefits of trademark certification

1. Recognition of reputation and quality

As we all know, applying for a new trademark is very difficult. However, a successful application means that the products and quality under the company's trademark have not only been recognized by consumers, but also by the Trademark Office, which is also very convenient for the company's future promotion and sales.

2. Strengthen legal protection

Another benefit of applying for trademark certification is that you can get more legal protection and support than ordinary trademarks. For example, in order to protect their own trademarks, ordinary companies will apply for similar trademarks for protection. Once a trademark is certified as a well-known trademark or a well-known local trademark, the corresponding troubles and troubles can be reduced.

4. How to apply for trademark certification

Enterprises can go to the registration hall of the Trademark Office on their own, or they can entrust a trademark agency to handle trademark applications.

5. What is required for trademark certification

1. If applying for registration under a company name, a copy of the business license must be provided, and the official seal must be stamped on the copy of the business license.

2. If you apply for registration in your personal name, you need to provide a copy of your personal ID card and a copy of the business license of the individual industrial and commercial household. The copy of the business license of the individual industrial and commercial household must be stamped with the official seal.

3. Provide trademark text or pictures. If the color needs to be protected, color pictures must also be provided.

4. To provide the goods/services to be registered, the applicant can refer to the tenth edition of the International Classification of Goods and Services for Trademark Registration (Nice Classification) based on the goods operated by the applicant or the services provided. The Trademark Office fills in the form based on the "Classification Table of Similar Goods and Services" modified from the above-mentioned international classification table.

5. Provide the "Trademark Agency Power of Attorney" stamped with the official seal or signed. The power of attorney can be downloaded from this website. In particular, please note that the address on the "Trademark Agency Power of Attorney" should be exactly the same as the registered address on the business license.

6. Trademark Certification Scam

1. Counterfeit trademark law provisions stating that trademarks used by enterprises must be registered

Some informal agencies call customers and say You must register your trademark, otherwise the Industrial and Commercial Bureau will fine you and deduct your license. Don’t believe it. Except for cigarettes and medicines, which are compulsory to register, other categories do not require trademark registration. We register a trademark to enjoy exclusive rights to the trademark, and also for the long-term development of the enterprise and brand building, but no industrial and commercial department will give you trouble because you have not registered a trademark. However, there are some dishonest agencies trying to use this method to create performance. The majority of small and medium-sized enterprises should keep their eyes open and pay attention.

2. Call people pretending to be government agencies to deceive people

The trick of scammer agencies is to deceive business owners under the guise of government agencies. They first comprehensively collect and purchase the phone numbers of company bosses from the Internet and other channels. After finding the boss over the phone, he pretended to be from the Trademark Census Center affiliated to the municipal government, or pretended to be an employee of the Monitoring Center of the National Trademark Registration Bureau, saying that if you don't register a trademark, the government will punish your company in any way.

3. Collect trademark display fees

After the trademark is announced, a letter is sent to the companies during the announcement period stating that the trademark must pay to be displayed on the agency's website for a period of time before it can be handed over to the company for use. . Moreover, trademark display and trademark announcement were mixed into one rhetorically. Many uninformed units paid the fees in confusion because they were not clear about the trademark law.

4. Tell the company that the trademark has been preemptively registered and must register immediately

If the bosses do not pay for registration immediately, or are hesitant, the scammer agency will start to take action. War', scaring the boss that if he doesn't register immediately, others will soon register. Once he successfully registers, these bosses cannot use their business names, nor can they open branches elsewhere, let alone do anything that contains other people's names. Trademark advertising. Otherwise, the bosses will be punished by law.

If the boss is frightened, the scammer will immediately comfort the boss with a gentle tone and make suggestions: "Our firm has acquaintances at the National Trademark Office in Beijing, and we can block the registration of 'trademark rats' through channels. , you can also use the 'use first' principle to help you successfully register. "With both carrot and stick, many business owners will pay and bring relevant information to the agency to register the trademark.

5. Falsely claiming to renew

Deceive the company into taking money to renew the trademark before it is due for renewal. The validity period of the trademark renewal is ten years. It is clear that it has not expired yet, so they tell the company about the trademark in a pretentious manner. When it expires, you need to renew it immediately, otherwise you will be fined several thousand yuan if you are late.

6. Disappear into thin air

After receiving the money, you will not report it to the National Trademark Office and then disappear. Because it takes a long time to register a trademark, it takes more than two years. Scammers' agencies take advantage of the long time it takes to register a trademark. After collecting enough money from the company, they do not report it to the Trademark Office. After a while, the entire office evaporated and disappeared.

7. The registration is 100% guaranteed to be successful

The scammer’s agency advertises that the registration is 100% successful and refunds will be issued if the registration is unsuccessful. The materials submitted by the enterprise are not submitted to the National Trademark Office. After a while, it will be said that the trademark was not registered successfully, and a part of the money will be refunded to the customer.

8. Low price to attract

Many agencies ask for handling fees or production fees and certificate fees when applicants receive the "Notice of Acceptance" and "Trademark Registration Certificate". Repeat payment. A small number of agencies first solicit business at very low prices, and then charge various fees to the enterprises.