1. Registered expressions are different

The use of TM means the trademark symbol, that is, the words, graphics or symbols marked with tm are trademarks, but they may not have been registered (unregistered not protected by law). And r is the abbreviation of register. When used in trademarks, it means registered trademarks.

2. Characteristics have different meanings

R is the abbreviation of RSGISTER, which means registered trademark when used in trademarks. The circle R indicates "registered trademark", which means that the trademark has been applied for registration at the National Trademark Office and has been reviewed and approved by the Trademark Office to become a registered trademark.

The TM on the trademark has its own special meaning. The TM mark does not protect the trademark. It is different from R. It includes both the registered trademark R and the direct use of unregistered trademarks without the approval of the Trademark Office. trademark.

3. Different usage times

When the trademark has not become a registered trademark, the "TM" mark is marked. When a trademark becomes a registered trademark, it can be marked with an "R" or "note" registration mark in the upper right corner or lower right corner, or it can be directly marked as a "registered trademark".

4. Different use values

Registering a trademark takes a long time and requires a long application and review time. After obtaining the registered trademark certificate, the trademark user enjoys exclusive rights, and the enterprise establishes the trademark through the trademark. Brand, promote enterprises. The value of the R trademark is greater than that of the TM trademark.

TM/R trademarks both express the commercial use of trademarks. They differ in law, use time, and value. When intellectual property rights are of great significance to the core competitiveness of enterprises, enterprises need to register trademarks in a timely manner and use the R trademark to conduct business activities.

Reference for the above content: Baidu Encyclopedia-r trademark; Baidu Encyclopedia-TM