1. What are the new media content marketing methods? 2. How to carry out content marketing? 3. What are the Taobao content marketing methods? 4. How many forms of marketing are there? What are the methods of new media content marketing?

Hot-spot marketing

In fact, it is to use the useful hot value celebrity effect, Internet celebrities, hot events, hot words, and plan some Events, organizations, etc. attract mass consumer and media attention. The main purpose of this is to improve product credibility and establish a good image of the brand.

Knowledge Marketing

Use effective communication methods combined with appropriate communication channels to spread the knowledge in the field through the Internet. It can also spread the relevant knowledge of this product and related fields. Professional research results as well as the brand's business philosophy, the company's management ideas and excellent corporate culture.

Emotional Marketing

Today's society is an era of fast-food culture. The fast-paced lifestyle makes people more stressed and have more emotional needs. Many times consumers purchase products not only because of the quality of the product itself, but more often because of a sense of identity and emotional satisfaction. Emotion

Interactive marketing

Compared with traditional media, the biggest feature of new media is that it can be interactive, which helps to shorten the distance between consumers and enterprises. Generate communication. If you want to have effective interaction, you must be able to combine the common interests of both parties. Using some techniques, you can achieve a tight fit between them.

Viral marketing

As the name suggests, it spreads rapidly, similar to the reproduction method of viruses. Based on the fact that we use website promotion or brand promotion, by providing some valuable products and services, let everyone spread the word, and achieve marketing leverage through others promoting you.

How to carry out content marketing

If you want to seize users’ minds quickly, accurately and ruthlessly in the stock era, win the love of more users and increase conversions, you cannot do without high-quality, Unique and engaging marketing content. In this era, content has long become the core asset of the brand.

What are the content marketing methods on Taobao?

Taobao’s content marketing, as we often say, refers to our Taobao sellers or some Taobao experts who use some content to guide buyers’ reading.

In Hidden in this content are links to our products, which are then sold in our store. So what are the methods of content marketing on Taobao? Let’s get into our shared experience today.

1. Taobao Toutiao

As an important method of content marketing, Taobao Toutiao is located at the top of our mobile Taobao and is a huge traffic entrance.

Users who wish to join Taobao Toutiao can apply according to Taobao’s official specific requirements. After successful application, they can join Taobao Toutiao.

2. Have high-quality products

Have high-quality products is a major high-quality product recommendation platform. It has relatively high quality requirements for products and strict restrictions on product sales. .

The most suitable product is a product with good quality but a small audience. There are two methods of operation to put your products on platforms with good products. The first is to transform the packaging of your products and make your products very good. The second is to find Taobao experts and let them help you promote it. It is recommended that you choose the second method. The first method is not as feasible as the second method, which means that the second method is more effective.

3. Must-buy list, love shopping

Compared with having high-quality products, a must-buy list is a platform that can recommend a variety of products, but the must-buy list method is not suitable for shopping. The requirements for goods are higher than the requirements for having high-quality goods.

The main channel for purchasing must-buy lists is Taobao experts, so if you want to promote your products to the must-buy list platform, you must choose to cooperate with Taobao experts.

4. Taobao Live Broadcast

Taobao Live Broadcast can be said to be a very popular way to promote content. Taobao Live Broadcast can drive Taobao sellers’ product sales.

Taobao live streaming is actually not very effective for small, medium and large sellers, so small and medium sellers must seize the opportunity.

Above we will share with you several high-traffic portals for content marketing. The promotion of these methods can bring a lot of traffic to our store.

Of course, you still need to be specific. After joining and operating according to the specific requirements of the platform, I believe that no matter which content marketing method you use to drive traffic to your store,

it will have very obvious effects. That’s it for today’s sharing, I hope it can be helpful to you.

How many forms of marketing are there?

There are many forms of online marketing promotion, which can be combined with cases to make it easier to understand

Marketing method one: content marketing

Content marketing requires you to be able to produce and Use internal and external value content to attract the active attention of specific audiences. In other words, your content must be attractive enough for consumers to come to you.

Case: NetEase Cloud Music’s subway music review train and the popularity of self-media such as Papi Jiang and Mi Meng are all classic cases of content marketing.

Marketing method two: word-of-mouth marketing

Word-of-mouth marketing means that companies spread their product information or brand through mutual communication among customers during the brand building process.

Case: Laoganma claims to never spend a penny on advertising, but it has achieved a market coverage rate of more than 90%, relying on word-of-mouth marketing.

Marketing Method 3: Viral Marketing

Viral marketing uses the enthusiasm of the public and interpersonal networks to spread and spread marketing information like a virus. Marketing information is quickly copied and spread to millions of people. With tens of thousands or millions of viewers, it can penetrate into the human brain like a virus, replicate quickly, spread quickly, and spread information to more audiences in a short time.

Case: YSL star lipstick became popular, ice bucket challenge, Pechoin God advertisement and other events that hit the circle of friends are all viral marketing.

Marketing method four: Hunger marketing

Hunger marketing means that product providers intentionally reduce production in order to regulate the relationship between supply and demand, create the "illusion" that supply exceeds demand, and maintain product image and maintain A marketing strategy for higher product selling prices and profit margins.

Case: The key word of hunger marketing is "can't get it". The brand that takes this marketing method to the extreme is Xiaomi mobile phones. The hunger marketing strategy allows Xiaomi to abandon the traditional sales method of investing in advertising in market channels, so as to seize the opportunity in the competition with a low-price strategy.

Marketing method five: event marketing

Event marketing refers to attracting the media, social groups and people by planning, organizing and using people or events with news value, social influence and celebrity effect. Consumer interest and attention in order to improve the visibility and reputation of a company or product, establish a good brand image, and ultimately promote the sales of products or services.

Case: Xin Shixiang’s “Escape from Beijing, Shanghai and Guangzhou” and “Book Throwing Battle” are both classic cases of event marketing.

Marketing Method 6: Leverage Marketing

In Lei Jun’s words, Leverage Marketing is “a pig standing on the wind”. Through creativity, the product is attached to people who have huge communication power. On well-known hot topics, it is easy to get a lot of publicity.

Case: Durex is an expert in leveraging marketing. With the release of Apple 7, the release of popular movies, and the announcement of good news by celebrities, Durex’s posters always attract a large number of people’s attention.

Marketing Method 7: Momentum Marketing

When a product enters the market in the early stages of marketing, it is necessary to create momentum to exaggerate the atmosphere and give consumers a deep impression, so that marketing can fully develop. . At this time, momentum marketing is needed.

Case: Tmall Double 11 and JD.com 618, the official event dates are in the middle and late months of the month, but at the beginning of the month we can see their event advertisements at bus stops. This is a kind of momentum marketing.

Marketing method eight: cross-border marketing

Cross-border marketing can be said to be the most hyped term at this stage besides Internet thinking and hunger marketing. Two seemingly incompatible brands, based on their respective characteristics and advantages, complement each other and complement each other, achieving a 1+12 effect.

Case: Cross-border marketing methods include product cross-border, channel cross-border, cultural cross-border, marketing cross-border, cross-border, etc.

Recently, Huawei teamed up with KFC. KFC received a customized mobile phone, and Huawei obtained KFC desktop advertising space across the country. This is a typical case of cross-border marketing.

Marketing Method 9: Internet Celebrity Marketing

First of all, Internet Celebrity Marketing, also called Internet Celebrity Economy, is also a relatively hot marketing method at the moment, mainly because of this new form. The propagation speed is very fast, the flow rate is high, and the spread range will be wider.

Case: NewBalance this year invited super internet celebrity Papi Jiang to shoot the advertisement "To My Future Me" which advocates perseverance in finding oneself.

Marketing Method 10: Visual Marketing

Visual marketing is a visual visual experience that uses visual impact and aesthetic visual perception to increase customers’ (potential interest in) products or services. Promotion

Case: Mineral water packaging designed by Horse for Nongfu Spring

Marketing method 11: Service marketing

Service marketing is a way to focus on customers. As an important link in service marketing, the quality of "customer attention" work will determine the success of subsequent links and affect the effectiveness of the overall service plan.

< p>Case: Haidilao’s value-for-money service reflects: Haidilao not only offers hot pot, but also makes you smile, and money can’t buy a smile! In Haidilao, the service concept that the customer is God is best interpreted.

Marketing method twelve: public relations marketing

Public relations marketing attaches great importance to public relations promotion activities with the main content of improving corporate image and credibility as modern enterprise marketing As an extremely valuable marketing resource, corporate image has become an important part of marketing strategy. Case: Oreo's 100th Anniversary: ??The History of Oreo. Aodi's 100th anniversary event not only effectively uses social media to achieve fun interactions, but also integrates products into interactive and marketing activities.