If you want to quickly understand the specific delivery process of Douyin ads, you can log on to the official website of Judao Engine and find professional marketing professionals for consultation.
Here, I would like to give you a necessary explanation. Whether it is advertising on Douyin or Toutiao today, including ByteDance’s Huoshan Video, Xigua Video, Dianchedi, The specific advertising business of Faceu Ji Meng, Qingyan Camera, Pangolin and other products has been integrated into its official marketing service brand massive engine.
If you want to open a separate Douyin advertising account, you have to log in to the official website of Judao Engine. In the help center column, there will be an introduction to the basic procedures required to open an account.
Attached is the basic process for opening a huge engine Douyin advertising account
First, qualification requirements
All qualifications that advertisers should submit, including the main qualifications of advertisers , industry qualifications, content qualifications, etc.
1. Advertiser qualifications
General enterprises, private non-enterprises, agencies, enterprises, institutions, legal services, social groups, schools and other different main industries need to provide corresponding certificates Subject qualification issued by the agency.
2. Industry qualification requirements
Depending on the industry in which the goods or services promoted by the advertisement are located, advertisers need to provide specific industry qualifications.
If the advertiser places advertisements in a special industry, the advertiser should submit relevant qualifications in accordance with the qualification requirements of the industry, such as "Real Estate Pre-Sale License", "Food Business License", etc.
3. Special qualifications
a. If the advertising material involves trademarks, patents, etc., the advertiser needs to provide a supplementary "Trademark Registration Certificate" or "Trademark Registration Application Acceptance Notice", "Patent Certificate" etc.
b. If the advertising material involves copyright, software copyright, etc., a "Software Copyright Registration Certificate", "Copyright Registration Certificate", etc. must be provided.
c. If the advertising material involves portrait authorization, brand authorization, data source certification, etc. that require the advertiser to provide supporting information, the advertiser needs to provide relevant authorization documents, certificates, letters of explanation or confirmation letters ( (collectively, "supporting documents"). The supporting documents should be authentic, legal, and be able to prove that the advertiser has the necessary rights to place relevant advertisements. Advertisers can use their own certification documents. No matter what form of certification documents are submitted, they should ensure that they are authentic, legal and can fully cover the advertiser's use scope.
2. Key points for review of Douyin advertising account opening
1. Key points for review of account opening qualifications
(1) Business license:
Status : Should be in valid and normal operating status on Qixin.com.
Business scope: The business scope should cover the business promoted.
Business period: It should be within the validity period and consistent with the information on the National Enterprise Information Network.
(2) Legal person ID card:
It must be consistent with the legal person information on the business license, and provide a scan or copy of the front and back of the legal person ID card.
(3) Personal ID card:
The legal person must hold a photo of the front and back of the ID card (the photo must be clear and authentic) or a scan (photocopy) of the front and back of the ID card.
Note: If the relevant subject qualifications provided change, the latest relevant subject qualifications and industry qualifications after the change should be uploaded in a timely manner, and the relevant information in the account system should be changed and the qualification period should be within the validity period. And covers the advertising period.
2. Key points for reviewing account opening promotion content
It is necessary to clarify the name and type of the specific products or services being promoted or to provide promotion links. If it is a link, it must be related to the company that opens the account, the promotion website must be accessible normally, and the content must comply with laws and regulations.
Must be consistent with the advertiser's business scope.
The industry selected when applying for account opening must be consistent with the advertising content later.
The above are some issues that need to be paid attention to when opening an account. Opening a good account is only the first step for Douyin advertising. For the specific advertising work later, you can visit the Juliu Engine official website to make an appointment with a consultant, or call the Juliu Engine customer service phone number For a more detailed consultation.