Trademark transfer is the gift, sale or transfer of the ownership and exclusive right of the registered trademark by the trademark registrant. Where a registered trademark is transferred, the transferor and transferee shall apply to the Trademark Office for transfer registration or evaluate the price within 6 months after the transfer. Some countries stipulate that the transferred trademark should be transferred with the enterprise. China does not stipulate that the trademark is transferred with the enterprise, but it stipulates that the transferee should guarantee the quality of the goods using the transferred trademark. Perhaps you don't quite understand that the cost of choosing a trademark transfer is more than the cost of registering a trademark. Why does everyone say that trademark transfer is more cost-effective? The following small series will explain it for everyone.

1, the time of trademark transfer is shorter than that of trademark registration, which is more suitable for enterprises that urgently need to use trademarks.

Generally speaking, trademark registration takes about one and a half years. However, if it is rejected or opposed, it may take longer. The transferred trademark will not have these problems. As long as it meets the transfer conditions, it can be transferred directly. The trademark transfer time is about 6- 10 months, which not only ensures the success rate of the transfer, but also saves everyone's time.

2, the trademark can be used directly after the transfer.

After the trademark is transferred, the trademark assignee can have the legal right to use the trademark, put it on the market at any time, and can also be used for brand marketing. A successful trademark registration also needs a period of marketing promotion, so as to establish the popularity and reputation of the trademark and create profits for the enterprise.

3. There are many choices of trademarks, and there is no need to consider the trademark name.

In the process of trademark registration, it is even more difficult to choose what kind of name and trademark pattern. Many good trademark designs and good trademarks have been registered by others. If you choose the same trademark name as others, the Trademark Office will refuse the application. Trademark transfer can choose your favorite trademark pattern and name at will on the transfer platform, and will not refuse to register with duplicate names.

4. The transferred trademark has a certain market influence, and the value-added space is relatively large.

Trademark itself is an intangible asset. The higher the brand awareness, the higher the potential value and the greater the value-added space. If the transferred trademark is a well-known trademark, the trademark will increase in value invisibly and bring more profits to the enterprise.

This is why trademark transfer is more cost-effective. Buying a trademark is the fastest way for an enterprise to obtain a trademark. It won't take long. As long as the transaction is completed, it can be directly put into use. A good trademark can promote the development of enterprises. Of course, the choice of trademark transfer or registered trademark depends on personal choice.