For several generations, the descendants of the surname Zhang have inherited and carried forward this exquisite skill from generation to generation, so that Yixing Zhang Roast Chicken has always maintained its inherent unique flavor, is widely sold all over the world, and is famous at home and abroad.
In 1954, Mr. Zhang Changgui (also known as Heli), the sixth generation descendant of "Yixing Zhang", took his old roast chicken shop into a public-private partnership and joined Huaxian Food Company, and "Yixing Zhang" became state-owned.
In 1956, Zhang Heli disclosed his ancestral secret recipe to the public, and the roast chicken production technology began to spread.
In 1982, Zhang Yuhua and Zhang Cunyou, the eighth generation direct descendant of Yixing Zhang, came up with the idea of ??registering the "Yixing Zhang" trademark in order to participate in an evaluation event. Since both of them were employees of the County Food Company at the time, "Yixing Zhang" was registered in the name of the County Food Company.
In 1983, Huaxian Food Company cooperated with China Agricultural University and Tianjin Nankai University. After nearly a year of scientific research and experiments, in 1984, it successfully invented and developed the soft-packaged "Yixing Zhang" brand Daokou roast chicken. This invention not only filled the gap that cooked meat products cannot be stored and transported for a long time, but also maintained the unique color, aroma, taste and shape of Daokou roast chicken. This invention won the Henan Provincial Government Science and Technology Progress Award.
In 1986, Zhang Changgui's grandson Zhang Cunyou "went to sea" and restored the 350-year-old "Daokou Yixing Zhang Roast Chicken Shop" business.
In 1997, Huaxian Food Company conducted Restructured and divided into three. The first is to establish Huaxian Food Company, the second is to establish Huaxian Food Trading Company, and the third is to establish Huaxian Daokou Yixing Zhang Roast Chicken Food Co., Ltd. Among them, the "Yixing Zhang" trademark is owned by Huaxian Food Company. However, in the end, Huaxian Daokou Yixing Zhang Roast Chicken Food Co., Ltd. was not established.
In 1999, Zhang Cunyou registered and established Huaxian Daokou Yixing Zhang Roast Chicken Co., Ltd. on the basis of the ancestral "Daokou Yixing Zhang Roasted Chicken Shop", and later registered "Zhang Cunyou "trademark. Zhang Yuhua of Huaxian Food Company said that considering the special relationship between Zhang Cunyou and the "Yixing Zhang" trademark, Huaxian Food Company signed an agreement with him to allow Zhang Cunyou's company to use "Yixing Zhang" in its company name. . However, informed sources revealed that starting in 1999, Zhang Cunyou and his family members began negotiating with Huaxian Food Company and the local government, hoping to take back the "Yixing Zhang" trademark, but to no avail.
In March 2005, Zhang Cunyou donated money to establish the "Yixing Zhang Roast Chicken Plaza", which not only commemorated his ancestors, but also became a good place for local residents to relax and entertain.
In August 2007, Mr. Zhang Cunyou, the eighth generation descendant of the time-honored Chinese brand "Yixing Zhang", invested 37 million yuan to build the "Huaxian Daokou Yixing Zhang Roast Chicken Company" in the Daokou Roast Chicken Industrial Park in the New District. . The company is mainly engaged in the production and operation of Daokou roast chicken. Since the company covers an area of ??more than 40 acres and a construction area of ??more than 10,000 square meters, the "Zhang Cunyou" brand Daokou roast chicken produced by the company has a unique flavor, color, aroma, taste, It is of excellent shape and has been designated as a food exclusively supplied by the State Council for consecutive years. It has won more than 10 national, provincial and ministerial level honorary titles, and was rated as a "Famous Trademark of Henan Province".
The reputation comes from high quality. To this day, although "Yi Xing Zhang" roast chicken has introduced modern assembly line production methods in processes such as hair removal and slaughtering, the core aspects of roast chicken production strictly follow traditional traditions. Craftsmanship. For example, when selecting materials, we use healthy live hens with a growth period of 500 days to two years. This kind of chicken can be cooked in a boiling pot over low heat for 3 hours without falling apart, ensuring the taste of various medicinal ingredients. Completely penetrated. If it is too tender, it will become rotten when cooked; if it is too old, it will be difficult to taste. Another example is Laotang, which is continuously cooked 365 days a year. Even if production is suspended during the off-season, special personnel must be arranged to cook Laotang. Locals say that even if you go to the end of the world, as long as you open a roast chicken restaurant, you have to bring a pot of old soup.
In addition to the trademark holder Huaxian Food Company, those who currently use the "Yixing Zhang" signboard include laid-off employees of the food company who used to be chicken-roasting technicians of the food company; Descendants of the Zhang family headed by Cunyou. They do not own the ownership of the "Yi Xing Zhang" trademark, but their technology is excellent and the quality of the roasted chicken is guaranteed. Therefore, it is inconvenient for them to interfere with their use of this sign.
Other users can only be classified as lawbreakers.