How to prevent products from being counterfeited

Keywords: Anti-counterfeiting, traceability, counterfeiting, supply chain, anti-counterfeiting and anti-crossing, sales data statistics

In order to produce a marketable product High-end products require a large investment of money and time, but often as soon as the products gain market recognition, they are hit by a large number of counterfeit goods, causing the company's investment to be wasted and causing huge losses to the company.

To avoid such problems, in addition to the need for the government to strengthen supervision, companies should also adopt advanced anti-counterfeiting methods to help consumers quickly identify the authenticity of goods and destroy the breeding ground for counterfeit goods, thereby protecting their own interests. .

However, with the continuous development of anti-counterfeiting technology, counterfeiting methods are also being updated year by year. As long as the same equipment and materials are used, any product can be copied, and even the currencies of various countries cannot escape this fate.

Therefore, experts and scholars have proposed a new anti-counterfeiting concept, which is to integrate the commodity supply chain traceability function with anti-counterfeiting technology and identify the authenticity of goods by tracing their logistics paths. When consumers purchase goods, they scratch off the anti-counterfeiting coating on the label (laser anti-counterfeiting labels, RFID and other modes can also be used), enter the anti-counterfeiting serial number into their mobile phone or computer, and obtain the production information and circulation path of the goods provided by the manufacturer. Then compare it with the product's trademark and seller information. Only when the two pieces of information are completely consistent can you confirm that the product is genuine. Enterprises can also use traceability management to prevent intermediaries from selling goods and grasp the sales data of distributors and retailers in real time.

After entering the anti-counterfeiting serial number, the product circulation traceability information obtained is as follows:

Product name: XXXXXXX Specifications and models: XXXXXXX

Place of origin: XXXXXXX Manufacturer: XXXXXXX

Production time: XXXXXXX Sales merchant: XXXXXXX

Commodity circulation process (optional):

Guangdong Province XXXXXXXXXXXXXXXXX Company

Guangdong Province Shenzhen XXXXXXXXXXXXXX Company

XXXXXXXXX Company, Luohu District, Shenzhen City, Guangdong Province

This method is interlocking and logical, leaving no opportunity for criminals to take advantage of. At the same time, it is simple to operate and has low cost of use (about 0.2-0.3 yuan per item), which is convenient for corporate applications and can also provide a basis for market supervision and law enforcement by government departments.

This anti-counterfeiting mode is suitable for promotion and use in industries such as food, tobacco and alcohol, auto parts, and medical and health care products. You can send an email to zhouzengchen@hotmail.com to request detailed information.