A wristwatch refers to a watch worn on the wrist. In the beginning, it was simply used to tell time. However, with the development of the times, wristwatches have also become a symbol of status and wealth. And with the development over the years, our country has become the company with the largest production volume in the leading table categories. Brand is a division of watch product levels. How can a company name its watch brand to become a first-tier brand?

Rules for naming watch brands

1. In line with the core positioning of the brand

Each brand has its own positioning and value orientation.

2. Differentiate yourself from competitors.

Porter, the leading strategic management guru, believes that enterprises must achieve differentiation to compete. Only when the watch brand name is different from that of the same industry can it have its own market.

3. In line with the value and aesthetic personality of the target customers

According to Porter's concentrated competition strategy theory, enterprises To stand out from the competition, you must focus on a "specific customer group" and "market segment."

4. Match with good visual patterns and symbols.

"A good horse deserves a good saddle." After you have a good name, you also need a matching pattern and symbol.

How to name a watch brand

1. Adequate brand market research

In the era of marketization, the supply of goods or services generally exceeds demand. There are different categories in the same industry, and there are different brands in the same category. If you want to stand out in the industry, a good brand name is indispensable. I would rather make chicken heads than phoenix tails! This is the only way to build a brand. Therefore, understanding the existing brands in the market is a basic step in brand naming.

2. Accurate brand naming strategy

Brand naming is an art. A name full of thoughts and wisdom is unforgettable. The Prophet Naming Company based on brand market research Establish a precise brand naming strategy: What is the target consumer group? What are the main sales areas? What is the advertising strategy? Through a precise brand naming strategy, naming solutions will eventually emerge one after another like digging for spring water.

3. Unique numerology analysis of creators

The creator of an enterprise is the soul of an enterprise and a brand. In China, traditionally any brand name must take into account the birth date, five elements, numerology and the god of happiness of the founder of the company. Chinese characters evolved from pictographs, and later developed into indicators, ideographic characters, pictophonetic characters, etc. Each Chinese character has its own unique five-element attributes. The numerology analysis of the founder of the enterprise is particularly important.

4. Professional team brainstorming

When naming a watch brand, the first stage of naming the company must go through the brainstorming of the brand naming team, and an endless stream of ideas will form. A more original draft of a brand name with strong creative power.

5. Professional trademark registration inquiry

Applicable within the scope of the law, which is what the title of the registrar should be. The ultimate fate of brand naming is to pass the registration review.

6. Language screening

When naming a brand, we will consider the differences in local dialects in China. When naming other words such as English, we will also consider the meaning of the language in each country. Misunderstandings, and even factors such as religion and customs must be considered. Have language screening capabilities.

7. Unique creative explanation of copywriting

When it comes to brand names, they are simply composed of a few words. However, what kind of meaning do these words represent and what kind of creativity they have? And brand cultural connotation, it is necessary to dig deeply.

How to become the leader in naming watch brands

1. Simplicity

The name is simple, concise and bright, the number of words should not be too many, and it should be easy to spread.

2. Unique

The brand name should show a unique personality and be clearly distinguished from other brand names or express unique brand connotation.

3. Novelty

The brand name should be fresh, keep pace with the times, have a sense of fashion, and create new concepts.

4. Common to all brands

Many brands in my country are only named after Chinese characters. Due to differences in factors such as country, language, culture, etc., this has become a major obstacle to the internationalization of domestic brands. Some brands use Hanyu Pinyin as a workaround, but this proves to be unworkable because foreigners do not understand the meaning of Pinyin.

5. The five elements should be good at mathematics

The elements are interdependent. The industry in which the company is located belongs to different five elements. Therefore, when naming, the words used should be in harmony with the five elements in the industry to which the company belongs. In this way, Only when the industry develops can it develop smoothly and have a bright future. Mathematics is auspicious, so the name of the company should be auspicious, and its Five Elements of Mathematics should have different emphasis according to its industry. In addition, the company name must be consistent with the creator's five elements and eight characters. If they conflict, then the company's solution can be imagined.