1. Brand positioning: Black label down jacket refers to high-end well-known down jacket brands, such as Canada Goose and North, while white label down jacket is relatively less well-known and more affordable.

2. Filler: Black-labeled down jackets mostly use high-grade duck down or goose down as filler, which has good warmth, comfort and durability, while white-labeled down jackets mostly use ordinary duck down or other animal down, which has relatively low warmth and comfort.