THE NORTH FACE, which is also translated as the north, can be understood as the hillside in the north of the mountain (American outdoor brand). The north face began to design, produce and sell its own brand of outdoor equipment. By the end of 198s, TNF became the only manufacturer in the United States that covered a series of outdoor products such as coats, ski suits, backpacks and tents. The 199 s was the time when TNF shined.

the origin of the brand name: two avid hikers set up a small mountaineering supplies retail store in San Francisco, USA, and quickly developed into a famous company selling professional mountaineering and hiking equipment. The name The North Face(TNF) comes from the fact that in the northern hemisphere, the north slope of the mountain peak is the coldest, the deepest covered with ice and snow, and the most difficult to climb, implying that true mountaineers are always fearless and brave.

The North Face, a famous American outdoor sports brand, is called "Lespheus" for short, but people prefer to call him "North" literally. The north, that is, the northern slope of the mountain, is the coldest, deepest snow-covered and most difficult side to climb in the northern hemisphere, which means the spirit of mountaineering enthusiasts who dare to take risks and face difficulties.

Beifang was founded in 1966. The founder Doug Tompkins (who is also the founder of women's Esprit) is an outdoor sports enthusiast. In this year, when he climbed an unknown peak near Whitney Peak, he failed because of lack of equipment. Out of his desire to climb and provide the best protection for other outdoor enthusiasts, he opened an outdoor equipment store called The North Face in San Francisco. In 1968, THE NORTH FACE was officially registered as a trademark, and the Logo originated from the Half Dome Mountain in Yosemite National Park, California, USA.